Optics Lab announces consumer ad campaign in time for allergy season
EL MONTE, Calif. — Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.
The product, which helps flush out such eye irritants as pollen, dust and smoke, will be featured across the "Mommy Blog" circuit and in such print publications as Prevention, Redbook and Allergies Today.
The company also is circulating a 15-second spot featured on YouTube here.
Study: Vitamin E supplementation has no impact on heart disease in women
DALLAS — Taking vitamin E supplements does not increase or decrease heart failure risk among women, according to a study in Circulation: Heart Failure, an American Heart Association journal, released Tuesday.
According to researchers, the study is one of the first to investigate the effectiveness of vitamin E to prevent the development of heart failure. Researchers studied nearly 40,000 women in the Women’s Health Study who took 600 international units of vitamin E or placebo every other day. The women were ages 45 years or older and healthy at the study’s start. Researchers followed them for an average 10.2 years to determine if taking the supplement affected heart failure risk. Investigators recorded 220 heart failure cases.
Overall, researchers found no impact from vitamin E supplementation. They did, however, observe a 41% decrease in the risk of developing a type of heart failure in which the heart retains its normal pumping function. This finding only is an observation and topic for future research, according to Claudia Chae, lead researcher in the cardiology division at Massachusetts General Hospital in Boston.
Dietary supplement advocates historically have cautioned consumers regarding the results of supplement usage studied as part of a drug-like trial because of the difficulty in isolating supplement intake across test subjects. Beyond supplementation, vitamin E levels in test subjects can fluctuate based on their consumption of vegetable oils, nuts, seeds, green vegetables and fortified cereals, or other foods that have significant amounts of vitamin E.
"Vitamins work synergistically and … drug-like trials of nutrients, when used in isolation from other nutrients, may not be the most appropriate way to study them," said Duffy MacKay, VP scientific and regulatory affairs for the Council for Responsible Nutrition, late last year regarding a vitamin E usage study in men. "For questions about vitamin E, consumers should talk with their physician, nurse practitioner, pharmacist or other healthcare practitioner."
Clif Bar sparks child ingenuity with return of Clif Kid Backyard Game of the Year contest
EMERYVILLE, Calif. — Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.
With new research that shows kids continue to spend more time in front of screens than outside, Clif Bar announced the contest returns for a second year to encourage kids ages 6 to 12 years to use their imaginations and reconnect with outdoor playtime. Once again kids will be asked to invent their very own backyard game idea for a chance to win a $10,000 scholarship, a Marin bicycle and Bell helmet and, this year, a trip to San Francisco.
"Clif Kid understands parents are looking for new ways to encourage kids to walk away from their computers and video games and get outside to enjoy more play time," said Jennifer Yun, brand director for Clif Kid. "As part of a healthy, active lifestyle, we make sure our nutritious kids snacks are USDA certified organic and provide the balanced nutrition kids need to stay energized and enjoying their outdoor play adventures."
"Kids are healthier, happier and more creative when they spend more time outdoors," stated Richard Louv, author of the national bestseller "Last Child in the Woods." "I’m excited to be a partner with Clif Kid in its terrific effort to encourage kids and their families to reconnect with nature and invent their own games — beginning in their own backyards."
Louv will serve as "chief outdoor officer" for the 2012 Backyard Game of the Year contest and playoffs.
Backyard game ideas can be submitted through June 17 at ClifKidBackyardGame.com. For 2012, Clif Bar is adding an additional finalist slot for a total of six kids who will be flown with a parent to San Francisco to compete in the Clif Kid Backyard Game of the Year playoffs in July 2012.