BEAUTY CARE

OPI creates limited-edition collection inspired by ‘Oz The Great and Powerful’

BY Antoinette Alexander

NEW YORK — OPI has announced the launch of six limited-edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s "Oz The Great and Powerful" film that opens in theaters on March 8, 2013.

With a mix of soft cream and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in "What Wizardry is This?," the promotion includes:
 

  • Lights of Emerald City — White confetti adds city girl flair and style to nails;

  • Don’t Burst My Bubble — Don’t wake me … I’m dreaming about puffy clouds of white;

  • When Monkeys Fly! — A gold confetti;

  • Glints of Glinda — Only a good witch could turn beige from meek to chic;

  • Which is Witch? — Is this silver glitter with iridescent sparkle or the other way around?; and

  • I Theodora You — This sheer pink is bewitching.

This limited-edition promotion will be available beginning March 2013 at salons and Ulta for $9.
 

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BEAUTY CARE

Laura Geller Beauty announces investment by private equity firm

BY Antoinette Alexander

NEW YORK — Laura Geller Beauty, a prestige color cosmetics brand developed by makeup artist Laura Geller, has announced that the company has received an investment from private equity firm Tengram Capital Partners.

The company is best known as an innovator and pioneer of the “baked” category of makeup — uniquely formulated, color-correcting products made in Italy. The company also was one of the first brands to introduce primer, now one of the leading cosmetic categories, called Spackle.

“The Laura Geller Beauty brand has always positioned itself as a premium color cosmetics collection that fits into every woman’s lifestyle, regardless of where she lives, what she does or what she wears. Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad,” Geller stated.

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Center store sees greater activity, study finds

BY Alaric DeArment

CHICAGO — Revamping the center store could present an opportunity worth more than $440 billion for supermarkets, according to a new study by SymphonyIRI.

As retailers have sought to bring differentiation to their stores, they have focused on perimeter departments — such as meat, produce and the bakery — while placing less emphasis on the center store. But the IRI study, "Center Store: Driving Growth from the Inside Out," indicated that center store departments today are playing a central role in serving consumer packaged good shoppers, capturing nearly two-thirds of CPG dollars and 70% of unit sales.

"The center store has truly become the heartbeat of the store," SyphonyIRI Group editor of Times & Trends Susan Viamari said. "Consumers are turning to home-based eating and self-reliant and beauty care to save money, and the center store has benefitted greatly from these consumer rituals. It’s no surprise that competition is heating up, so differentiation will be the key to ongoing success."

According to an analysis of center-store departments, grocers and convenience stores controlled a combined 69% share of beverage sales, but convenience stores’ share has climbed by nearly 1% compared with grocery stores. Meanwhile, grocers control 54% of general food sales, but that share declined in the last year as mass merchandisers, club retailers and convenience stores increased their share.

Meanwhile, the drug channel saw center-store sales decline, thought not as sharply as grocery stores, with the sharpest losses coming from the health and beauty aisles.

Across 3-of-the-10 largest center-store categories during the past year — coffee, energy drinks and bottled water — unit sales climbed. Meanwhile, merchandising support increased across 42% of center-store categories.

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