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Online name-change service for brides gains distribution through Rite Aid

BY Michael Johnsen

WASHINGTON — MissNowMrs.com, an online name-change service created to simplify the name-change process for brides, on Tuesday announced a deal with Rite Aid making MissNowMrs.com gift cards available in nearly 4,600 Rite Aid locations nationwide. The MissNowMrs.com gift cards will sell for $29.95.

The MissNowMrs.com gift card provides brides the ability to use the site’s service to quickly help them fill out all the forms necessary to change their name. The website guides brides through a series of questions, uses their answers to auto-populate all of their state and U.S government name-change forms, as well as notification letters for all their creditors, and then supplies detailed filing instructions for each form/letter. "Time savings of up to 13 hours, outstanding customer service and ease of use has made MissNowMrs.com the leading name-change service for today’s busy brides," the company stated. "More than 200,000 women have made the switch from Miss to Mrs. using [the] service and many return to purchase MissNowMrs.com gift cards for friends and relatives." 

Brides and newlyweds can use MissNowMrs.com to change to their new surname, hyphenate with their husband’s name or take their maiden name as a middle name and change to their husband’s surname. MissNowMrs.com accommodates every legal name-change option based on marriage, so brides can decide which name-change option works best for them.

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Tiger Balm U.S. signs professional flatland BMX rider Terry Adams to endorsement deal

BY Michael Johnsen

HAYWARD, Calif. — Tiger Balm U.S. has formalized an endorsement deal with professional flatland BMX rider Terry Adams, the company announced Tuesday.

“I’m excited about the partnership with Tiger Balm because it’s a product I use and believe in," Adams said. "BMX riders train very hard and are always pushing themselves to extremes. It’s awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

“We were excited to learn that Terry Adams is a big Tiger Balm fan,” said Kenneth Yeung, president Prince of Peace Enterprises, the sole licensed U.S. distributor for all Tiger Balm products. “The skills he has on a bike are amazing and he understands how to promote a product. We are confident that he will be a fabulous brand ambassador and enthusiast for Tiger Balm.”

Adams has been competing professionally in flatland BMX rider contests since he was 16 years old, and has become one of the sport’s most recognizable names. He has won dozens of championships during his 15-year career, including a Gold Medal from the X Games, and is a two-time winner of the sport’s Ride BMX Magazine’s “Number One Rider” Award.

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CVS/pharmacy announces return of ‘Free Gas Card’ promotion

BY Antoinette Alexander

WOONSOCKET, R.I. — Just in time for Memorial Day weekend and the unofficial start of summer, CVS/pharmacy has announced the return of the "Free Gas Card" promotion, a program designed to help customers save on gas while shopping at participating CVS/pharmacy locations nationwide.

From June 1 through July 19, members of the ExtraCare program can earn one $10 gift card every week simply by spending $30 on specially-marked items found in the weekly ad. As a bonus, customers can take advantage of the "Free Gas Card" promotion during the week of May 18, offering extra savings to customers as they prepare for Memorial Day cookouts and road trips.

"This promotion is back by popular demand, offering ExtraCare members savings at the pump just by shopping at CVS/pharmacy," said Judy Sansone, SVP of merchandising for CVS/pharmacy. "We know it’s a busy time of year, and this is the latest way we are delivering personalized value to our loyal shoppers."

Members of the ExtraCare program can earn one $10 gift card to Shell, Exxon/Mobile or BP Amoco by spending $30 on hundreds of specially-marked summer picnic, summer health and personal care items. Customers can find the qualifying products throughout the weekly CVS/pharmacy circular beginning May 18, online via myWeekly Ad — a personalized version of the weekly circular — or through in-store signage in the seasonal aisle at select locations. All qualifying products will be tagged with a "Free Gas Card" icon to make them easily identifiable.

Once ExtraCare customers reach $30 on participating products, a special coupon will print on their receipt that can be redeemed in-store immediately  for the gas card. If customers prefer to wait to redeem their coupon, they have up to 30 days to do so. There is a limit of one redemption per week for each ExtraCare cardholder, the company stated.

 

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