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Online, mobile shopping to see growth this holiday season, PriceGrabber finds

BY Allison Cerra

LOS ANGELES — In its latest winter holiday shopping survey, PriceGrabber said almost all shoppers plan on shopping online, while just nearly one-half of consumers expressed intentions to shop at traditional brick-and-mortar stores.

Based on responses 2,322 U.S. online shopping consumers, PriceGrabber said that 90% indicated they will shop online from a computer — up 1% from last year — and 13% will shop online via mobile phone or device — compared with 9% in 2010 — while 48% said they will shop in brick-and-mortar stores this year, down from 65% in 2010.

When it comes to where holiday purchases will be made, the average consumer will make almost two-thirds (63%) of purchases online, followed by 33% at brick-and-mortar stores and 4% from a mobile phone. In 2010, 57% said they would make purchases online, followed by 40% at brick-and-mortar stores and 3% via mobile phone or device.

Among respondents using a mobile device to holiday shop this year, PriceGrabber found that men and women differ: 77% of men planned to check prices online before making an offline purchase, compared with 71% of women. Additional findings included:

  • When asked where they would shop via mobile device, 77% of men said they will shop from home, compared with 82% of women;

  • 20% of women said they will shop while standing in line, compared with 16% of men;

  • 44% of men said they will shop from work, versus 39% of women; and

  • 25% of men said they will shop via mobile device from a brick-and-mortar store, compared with 18% of women.

“We aren’t at all surprised to see online shopping make an even bigger splash in 2011 than it did in 2010,” PriceGrabber general manager Graham Jones said. “With the ability to monitor prices at one’s fingertips and to shop around the clock, today’s busy and money-conscious consumer is looking to online and mobile shopping as go-to options for finding the best deals during a frenetic period such as the winter holiday season.”

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CDMA receives Brookshire Bros. Private Label Vendor of the Year Award

BY Alaric DeArment

NOVI, Mich. — Supermarket chain Brookshire Bros. gave its Private Label Vendor of the Year Award to the Chain Drug Marketing Association, CDMA said Tuesday.

Brookshire Bros. nonfood category manager Doug Barnett presented the award to CDMA president James Devine and director of store brands Susan Barry.

Brookshire Bros. operates 72 supermarkets in the Houston metropolitan area and rural areas of Texas.

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Rite Aid, LifeScan officially kick off Rite Track Diabetes Tour

BY Alaric DeArment

NEW YORK — Rite Aid and LifeScan kicked off the Rite Track Diabetes Tour in New York on Tuesday with a special appearance by celebrity chef Sam Talbot.

The tour, which runs through November — to mark American Diabetes Month — and December will visit more than 30 locations across the Northeast in a specially outfitted RV and offer free diabetes testing, resources and materials.

Talbot, who has Type 1 diabetes and recently published a cookbook titled "The Sweet Life: Diabetes Without Boundaries," was on hand at the launch of the tour in New York’s Hell’s Kitchen neighborhood to sign copies of the book and whip up some of the recipes therein. "The food connection is just doing great food that doesn’t compromise flavor," Talbot told Drug Store News. "Eating great food and testing regularly — that’s what’s key."

LifeScan, a Johnson & Johnson subsidiary that makes the OneTouch line of blood-glucose monitoring devices, was giving out gift bags that include Band Aids, Listerine and a coupon book with discounts on J&J products. "Rite Aid and LifeScan have been partners for a long time," LifeScan trade marketing project director Michelle Singer told DSN. "Rite Aid has focused on wellness and outreach to local communities, so we thought they were a good fit for the program."

The tour will make stops in Boston; Philadelphia; Washington, D.C.; Pittsburgh; Harrisburg, Pa.; Norfolk, Va.; and Buffalo, N.Y.

"I think it’s amazing for patients who don’t even know they’re diabetic," Margherita Lafragola, VP pharmacy for Rite Aid’s New York-northern New Jersey division, told DSN, adding that one visitor already had been found to be borderline diabetic. "I think it’s just a great way to educate folks."

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