PHARMACY

One-stop shop for all your essentials

BY DSN STAFF

NEW YORK — What do you get when you cross-pollinate a grocery store, Bed Bath & Beyond and a pharmacy retailer? Prime Essentials Rx. Residents of New York’s Tribeca neighborhood now can check out the new one-stop shop located on Leonard Street and Broadway. Prime Essentials Rx aims to cater to the urban customer experience by combining the personal customer connection of a neighborhood specialty store with the product selection and delivery of a large “super” store, offering more than 3,000 products on its shelves.


As of press time, the pharmacy department still was under construction, with an opening slated in the coming weeks. Meanwhile, customers browsing the aisles of the flagship location will find everything from household goods — like pots, pans and bedding — to grocery items to beauty and personal care products. A second location is expected to open in New York by the end of the year.

To see all of the Prime Essentials Rx photos, click here.

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PHARMACY

Script Your Future campaign pushes importance of adherence

BY Antoinette Alexander


PROVIDENCE, R.I. — The National Consumers League recently launched the Script Your Future initiative to raise awareness among patients about the impact of not taking their medications as prescribed, and now the first-of-its-kind campaign is kicking off in several markets around the country.


Script Your Future is an important initiative, as 3-out-of-4 Americans fail to take their medications as prescribed by their doctors. This equates to an estimated $290 billion drain on the U.S. healthcare system each year — costs that are avoidable.


Given the alarming numbers, medication adherence has become part of the U.S. Surgeon General’s Prevention Focus, and U.S. surgeon general Dr. Regina Benjamin helped kick off the campaign on May 11 at The George Washington University Hospital.


Script Your Future aims to educate patients and offer tools to help them better adhere. Tools include free text message reminders, sample questions, medication lists, condition management sheets and fact sheets on common chronic conditions. Six regional city markets — Providence, R.I.; Baltimore; Birmingham, Ala.; Cincinnati; Raleigh, N.C.; and Sacramento, Calif. — are piloting activities, research and advertising.


Events to date included: Elizabeth Rogers, lieutenant governor of Rhode Island, joined with the National Consumers League to launch the campaign in Providence on May 23. CVS Caremark, a national partner in the campaign, is headquartered in Rhode Island and participated in the launch. On June 7, the National Consumers League and lieutenant governor Walter Dalton gathered in Raleigh, N.C., for a launch event held at Kerr Drug, a campaign partner. And in Cincinnati, Dr. Daniel Acosta, dean of the College of Pharmacy at the University of Cincinnati, and city council member Wendell Young helped kick off local Script Your Future efforts on May 18 at the CARE-Crawley Building, University of Cincinnati Academic Health Center.

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New RCEC session tracks help retailers, clinics, health systems

BY Antoinette Alexander

ORLANDO, Fla. — With retail clinic sales rising an estimated 81% per year since 2005 and sales expansion projected to continue in the coming years, according to recent research, The Drug Store News Group and Retail Clinician magazine, in partnership with the Convenient Care Association, will host the fourth annual Retail Clinician Education Congress in August.


The three-day conference, which features three separate tracks of programming, including 14 live hours of continuing education for nurse practitioners working in a retail clinic setting, will convene from Aug. 1 to 3 at the Gaylord Palms hotel in Orlando, Fla.


“The value of healthcare services delivered in this healthcare segment is rapidly reaching $1 billion and growing in double digits. The effects of healthcare reform and the need to drive patients toward high-quality, affordable and accessible health care will continue to positively influence convenient care clinic growth and utilization,” said Wayne Bennett, publisher of The Drug Store News Group.


One key addition to RCEC 2012 is a Collaborative Care Track, which features six dually accredited continuing education sessions for both NPs and pharmacists. The purpose of this new, one-day track is to better align clinic and pharmacy staff. “We know the best health care in this country is provided by a team. We are excited to introduce the collaborative care track, which is a hallmark of how health care will be provided in the future,” noted Tine Hansen-Turton, CCA executive director.


Another new wrinkle in this year’s program is a special Executive and Health Systems Leadership Colloquium track. This track of sessions, which runs concurrent with other continuing education programming sessions, is designed to bring hospital executives and health system administrators together with retail operators looking to expand their scope of services.


“We have seen the traditional medical community make huge strides in terms of its acceptance of the retail clinic model,” noted The Drug Store News Group editor-in-chief Rob Eder. “What was once viewed as a ‘disruptive force’ in health care is now seen as complementary. For retail pharmacy operators across all channels, partnerships with local hospitals and healthcare systems offer an easier and lower-cost-of-entry option for opening a retail clinic.”

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