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O.N.E. Coconut Water kicks off Facebook campaign to benefit nonprofit

BY Allison Cerra

LOS ANGELES — Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

O.N.E. Coconut Water said it has kicked off a national campaign on Facebook to raise awareness about the importance of providing clean and green home products to families. As part of O.N.E. Coconut Water’s six-week initiative, the company will give $1 to Healthy Child Healthy World for every "like" O.N.E. receives on its Facebook page.

"We are very proud of our relationship with Healthy Child Healthy World and will continue to join them in efforts to further educate families about the importance of protecting children from the environmental hazards found in common household products and food," O.N.E. founder and CEO Rodrigo Veloso said. "With this campaign, our goal is to obtain the funding that will allow for continued educational programming about ways consumers can eliminate exposure to toxins in home products."

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Kellogg’s continues sustainable efforts, on track with future goal

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company’s third global corporate responsibility report.

The company, which released the report on Earth Day, said its reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. Overall, Kellogg’s has reduced its waste sent to landfill by 51% since 2005, keeping the company on track with its 2015 goal.

"Our waste initiatives are just one example of how we continue to make good progress toward our environmental goals," said Celeste Clark, Kellogg’s chief sustainability officer and SVP global public policy and external relations. "In addition to these efforts, we’re also making advancements in our other corporate responsibility areas. In the marketplace, we continue to improve the nutrition credentials of our products, and we’re also working to build stronger communities by providing essential nutrition to children worldwide through a variety of breakfast programs."

Click here to access the full report.

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Weaver touts first-ever microwave popcorn made with olive oil

BY Allison Cerra

NOBLESVILLE, Ind. — The first microwave popcorn made with olive oil has hit retail.

Weaver’s Weaver Gold line comes in movie theater butter and parmesan with Italian herbs and garlic flavors. Each flavor provides the health benefits of olive oil, the company said. The company also is slated to introduce light butter and classic butter flavors.

New Weaver Gold microwave popcorn made with olive oil now is available at mass market retailers nationwide and online at Amazon.com.

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