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O.N.E. coconut water declared 100% certified organic

BY Allison Cerra

LOS ANGELES — One Natural Experience said its O.N.E. coconut water brand has received certification from the U.S. Dept. of Agriculture, declaring its 11.2-oz. and 1-liter pure coconut water offerings as 100% organic.

"As a leading producer of coconut water, becoming 100% certified organic was a goal we were excited to move toward and now achieve," said O.N.E. founder and CEO Rodrigo Veloso. "We are excited to continue to evolve our products in order to best serve our growing and loyal customer base [with] beverages that not only boost health and wellness, but also have an unbeatable taste."

O.N.E.’s product portfolio includes O.N.E. coconut water, O.N.E. kids and O.N.E. active, which are available in natural products stores, supermarkets and convenience stores nationwide.

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Exclusive California wines now available at Fresh & Easy

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy is expanding its exclusive wine game.

The retailer, which already offers a robust wine selection at each of its stores, said it is offering seven new, exclusive wine lines: I Heart CA, Wink, PCH, Cloud Valley, WineWrights, Barrel Ranch and Open Field. What’s more, Fresh & Easy partnered with Terravant Wine Co. in the Santa Ynez Valley to create three of the new lines of wine: Cloud Valley, Barrel Ranch and Open Field.

About 80-of-the-170-plus wines offered at the chain are exclusive, with most of the wines retailing for less than $10, the chain noted. For the seven new lines, each wine retails from $3.99 to $19.99.

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Anchor Bay, Well-Pict team for cross promotion

BY Allison Cerra

BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.

With every purchase of a 1-lb. strawberry clamshell package from Well-Pict and any "Chuggington" DVD, consumers have the opportunity to receive a a $3 rebate check by mail. Additionally, Well-Pict’s packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD, as well as two other "Chuggington" titles, on 12 million strawberry packages.

“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP brand marketing for Anchor Bay Entertainment.

“Chuggington” is a preschool television show that airs daily on Disney Junior, Disney Channel’s new programming block designed for kids ages 2 to 7 years and their families.

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