Omron Healthcare, Dr. Oz team up to underscore home blood-pressure monitoring
BANNOCKBURN, Ill. Omron Healthcare has joined forces with "The Dr. Oz Show" in an integrated media partnership to help spread the word about the importance of home blood pressure monitoring, Omron announced Thursday.
“High blood pressure is a growing concern in the United States among adults, and is often referred to as the ‘silent killer,’” stated Ranndy Kellogg, Omron Healthcare VP marketing and product development. “We’re thrilled to align with ‘America’s Doctor’ in the Sept. 7 season premier to help spread the word about the importance of home blood pressure monitoring, further helping to decrease the risk of heart disease and increase life expectancy.”
The Omron Healthcare integration includes a sponsored segment on "The Dr. Oz Show’s" premiere episode, in addition to a consumer incentive that will be revealed by Dr. Oz during the show. The first 50,000 visitors to DoctorOz.com will be able to download a $10 coupon good on any Omron Healthcare home blood pressure monitor at participating retailers.
The second season of "The Dr. Oz Show" will stress to viewers to “Know Your Five,” and blood pressure is one of those lifesaving numbers Americans need to know. As many as 1-in-3 people suffer from high blood pressure, according to the American Heart Association. And, research showed home blood pressure monitoring can be vital to reducing a patient’s risk of stroke, heart attack, heart failure or kidney failure.
Monitoring blood pressure at home is an important measure people can take to reduce their risk of a heart attack or stroke. More than 50% of people with high blood pressure who monitor at home show an improvement in medication compliance and are quicker to take action.
ASHP: Healthcare teams with pharmacists improve patient care
BETHESDA, Md. A new study funded by the American Society of Health-System Pharmacists underscored the role healthcare-team pharmacists have in improving health care in the United States.
The study, “US Pharmacists’ Effect as Team Members on Patient Care: Systematic Review and Meta-Analyses,” available online and set to be published in the October edition of Medical Care, examined the effect of pharmacist-provided direct patient care on therapeutic, safety and humanistic outcomes. The study, led by Marie Chisholm-Burns, a professor and department head at the University of Arizona College of Pharmacy, reviewed nearly 300 articles and found that:
- Patients were 47% less likely to experience an adverse drug event when a pharmacist was involved in their care;
- Pharmacist interventions also significantly improved outcomes when pharmacists were involved in disease management, particularly for patients with diabetes, hypertension and high cholesterol; and
- Nearly 90% of studies tracking pharmacists’ impact on managing hemoglobian A1c showed favorable results; 84% of the studies focused on managing blood pressure; 82% of studies looking at managing high cholesterol showed favorable results.
“We have to get this message out to the public,” Chisholm-Burns said. “It’s so important for patients to understand how pharmacists can help them manage their chronic diseases and be as healthy as possible.”
Additional findings highlighting pharmacists’ impact on economic outcomes will be published in October in the American Journal of Health-System Pharmacy.
“This important study clearly demonstrates the valuable role pharmacists play in patient care,” said ASHP CEO Henri Manasse, Jr. “The findings are particularly relevant as policy-makers begin to implement innovative care models included in the new healthcare-reform law, like the medical home model, where patients can benefit from the medication expertise of pharmacists.”
Sensa products to hit GNC shelves
MANHATTAN BEACH, Calif. Sensa Products on Wednesday announced the launch of its Sensa weight-loss system through GNC, marking the first time Sensa will be available at retail.
“GNC has consistently been at the forefront of the nutrition and weight-loss industry,” stated Don Ressler, CEO of Sensa Products. “With its commitment to quality products and customer service, GNC is the perfect retail partner for Sensa.”
Added Tasso Koken, GNC’s EVP merchandising, “Sensa’s clinical studies are an important addition to the weight-loss segment. We look forward to working with Sensa to broaden the market for these innovative products. GNC has traditionally been a leader in diet supplement products, and this national retail launch of the Sensa line will certainly continue that tradition.”