HEALTH

Olympian Jendrick endorses AfterSwim, Swim-Fit

BY Michael Johnsen

NORTH ATTLEBORO, Mass. Olympic gold medalist Megan Jendrick on Tuesday announced her endorsement of Health Enterprises’ new AfterSwim and Swim-Fit products.

AfterSwim utilizes an innovative sponge technology to remove trapped water from ears in seconds, unlike drops and special earplugs that can take up to 10 minutes. “In the past I used ear drops which were inconvenient and took a long time; AfterSwim is by far the better solution,” said Jendrick.

Swim-Fit is a reusable custom molded earplug that forms to the contour of the ear within 10 minutes to seal out water.

Jendrick will be using both AfterSwim and Swim-Fit as a regular part of her training regimen for the London 2012 Summer Olympics and her participation in the Swim Champions Fitter and Faster Tour that promotes swimming to children across the country.

“We are thrilled to have [Jendrick] promote our innovative new products and ear health across the country. As a role model for children of all ages, her dedication and passion will inspire many to achieve their dreams,” stated Brendan Leonard, president of Health Enterprises.

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JDRF honors Roche with Chancellor’s Award

BY Allison Cerra

INDIANAPOLIS A maker of blood-glucose meters, infusion pumps and other diabetes management tools was awarded by the Juvenile Diabetes Research Foundation for its long-standing corporate partnership with the organization.

Roche was given the Chancellor’s Award at JDRF’s annual conference in Washington, D.C., and was noted as “an exceptional partner in the education and management of diabetes.” Roche and JDRF work together on the Bag of Hope program, which provides education materials on juvenile diabetes and a free Accu-Chek blood-glucose meter. The bags contain products and materials valued at about $100, which are distributed to families by local Roche and JDRF representatives.

Since 2004, Roche has committed almost $10 million to the Bag of Hope program.

“Roche is an exceptional partner in the education and management of diabetes. During the past several years, the Bag of Hope program has become the cornerstone of our outreach program to families with newly diagnosed children, and we thank Roche for its continued funding of this incredibly important educational initiative,” said Courtney Davies, national director of corporate relations at JDRF.

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Lifeway Kefir featured in ‘Sex and the City 2’

BY Michael Johnsen

CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.

Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”

In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.

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