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Olivari offers consumers Mediterranean flavor

BY Allison Cerra

ROME, N.Y. A new brand of Mediterranean olive oil that features a pop-up pourer has hit store shelves.

Olivari premium olive oils are ideal for cooking, offering a subtle, fruity aroma and fresh flavor that reflects the authentic Mediterranean diet and provides a perfect substitute for butter, margarine, cooking fats and high-calorie dressings.

 

"So many people think of olive oil as a commodity item, but Olivari mediterranean olive oil offers more for consumers," said Eryn Balch, marketing manager for Olivari. "Our exclusive pop-up pour spout makes it easier to use and enjoy. Its authentic Mediterranean roots encourage enjoying the simple things in life — good food, good friends and good times."

 

Olivari olive oils are available in a 17-oz. bottle for $5.99.

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Liquid-Plumr launches Penetrex gel

BY Allison Cerra

OAKLAND, Calif. Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes.

New Penetrex gel has two powerful liquids that activate on contact to help clear out fully clogged drains. The patented formula clings to clogs and pipe walls, ensuring maximum adhesion and penetration to power through hair, gunk, grease and soap scum. Safe for garbage disposals, septic systems and pipes, including PVC, plastic and copper, Penetrex gel can fix a variety of clogged drains in the home, saving the time and money to hire a professional, Liquid-Plumr said.

Liquid-Plumr’s Penetrex gel comes in a 17-oz. bottle for a suggested retail price of $3.92.

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New 24-oz. Genesee beers to roll out this fall

BY Allison Cerra

ROCHESTER, N.Y. Five beers from Genesee brand will arrive this October at convenience stores and retailers throughout the country in a new 24-oz. can variety.

Genesee, Genny Light, Genesee cream ale, Genesee ice and the original honey brown lager now will come in 24-oz, single-serve cans.

"Having the right product mix will increase sales and build share. We believe the Genny 24-oz. can lineup provides the package size and value that beer drinkers are looking for, which will help our retail partners win," said James Pendegraft, VP sales for North American Breweries, the manufacturer behind Genesee.

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