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Old West gets modern makeover with Dust Cutter lemonades

BY Rebecca Haughey

BROOMFIELD, Colo. — Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball’s 16-oz. Alumi-Tek bottles.

"In the Old West, after a long day on the dusty trail, freshly squeezed lemonade was just the thing to cut your thirst. On the Warm Springs Ranch in Jackson Hole, Wyo., our family served this refreshing lemonade to our guests and the ‘Dust Cutter’ was born," said Eric Green, founder of Dust Cutter Beverage Co. "We picked the Alumi-Tek bottle before we designed the logo or developed the flavors because it works well with our brand, which is a throwback to the Old West.We wanted to make the brand as authentic as possible, and serving our lemonades in a state-of-the art container that exemplifies the look of an old canteen was perfect for us."

Alumi-Tek bottles offer all the benefits of aluminum cans, in that they are portable, sustainable and chill quickly, said Robert M. Miles, SVP sales for Ball’s metal beverage packaging division, Americas.

Dust Cutter Lemonades are available in three flavors: original lemonade, huckleberry lemonade and iced tea lemonade. Dust Cutter currently is in distribution in the Jackson Hole, Wyo., area. Dust Cutter also recently inked a deal with Carlson Distributing to distribute its lemonades in Utah and plans to expand further in the region.

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Rite Aid launches Wellness+ extension for seniors

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is launching an extension to its Wellness+ loyalty card program aimed at elderly customers, the retail pharmacy chain said Wednesday.

Rite Aid announced Wellness65+, which makes customers age 65 years and older who enroll automatically eligible for an expanded pharmacist consultation, during which they can bring in current medications for a review by the pharmacist and discuss immunization needs.

"Attracting new senior customers represents a key growth opportunity for Rite Aid because seniors tend to be our best pharmacy patients," Rite Aid COO Ken Martindale said. "In addition, growing its senior patient base gives Rite Aid the opportunity to offer pharmacy services, such as immunizations and medication therapy management services, to a segment of the population that stands to benefit the most from the positive health outcomes these services provide."

Wellness65+ Wednesday is a service available to members of the new program in which all members will receive 20% off all qualifying purchases and access to activities, such as free health screenings, health information and other offers. Wellness65+ Wednesday will kick off on July 3.

Patients also will have access to blood pressure screening and information about Medicare Part D, as well as services available to Wellness+ customers in general, such as all-day access to Rite Aid pharmacists online or by phone, +UP Rewards and the ability to earn points toward becoming gold, silver or bronze members. In conjunction with the launch of Wellness65+, all Wellness+ members will earn one point for every dollar they spend on co-payments for prescriptions supported by government-funded programs for up to 25 points per prescription; that benefit will not be available in New York and New Jersey.

On July 8, the chain will start a nine-month, nationwide tour to support the new extension, visiting more than 30 markets and working with local businesses to sponsor special community wellness events for elderly people and their families, including screenings, pharmacist consultations and advice from local experts on fitness, finance, legal issues and technology. A national, multichannel marketing campaign for Wellness65+ will start on June 30.

Wellness65+ is the second major extension of the Wellness+ program. In 2011, the chain launched Wellness+ for Diabetes, aimed at diabetic customers and their families, which includes special offers on products related to the disease and access to content on WebMD.

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Tween, teen skin care brand Bellaboo expands U.S. retail distribution

BY Antoinette Alexander

LOS ANGELES — Kinney Drugs is targeting the tween/teen consumer with the launch of natural tween/teen skin care brand, Bellaboo, in its stores.

Kinney Drugs has rolled out the complete Bellaboo range to 87 stores. Bellaboo’s launch kicks off with a Back-To-School promotion of 25% off on any Bellaboo product.

Bellaboo is an Australian all-natural skin care line now made in the USA. Bellaboo has a growing tween/teen consumer influencer position with this consumer group, which is 15 million strong and has a skin care spend, alone, of $12 billion, the beauty company stated.

"I am thrilled that Bellaboo is on shelves at one of the premier retailers in Upstate New York. Kinney dominates in this region, and our presence in its stores means that tweens/teens in that region now have ease of access to our all-natural skin care,” stated Bellaboo creator and president Snezna Kerekovic.

Kinney Drugs joins Ulta Beauty, Giant Eagle, DrugStore.com and Soap.com, as the current U.S. retail destinations for Bellaboo.
 

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