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Old Orchard for Kids adds new flavors

BY Ryan Chavis

SPARTA, Mich. — Old Orchard for Kids, a line of reduced-sugar fruit juices, announced new flavor additions to its lineup. Consumers can now enjoy grape, berry and fruit punch in addition to the existing apple flavor that was previously introduced.

"Flavors like grape, fruit punch and berry are certainly kid-friendly, but we really developed the Old Orchard for Kids line with parents in mind," Mark Saur, founder and CEO of Old Orchard Brands, said. "Parents want to feel good about what they are serving to their children, and in this case we have a fruit juice that we know kids will love, but that Mom and Dad also will feel good about based on its positive nutritional profile. And, to top it off, we offer it at a price point that sets us apart from the competition."

Old Orchard for Kids contains 50% less sugar than traditional varieties. If that wasn’t enough to give parents peace of mind, they also take comfort in the fact that there are no artificial sweeteners or added sugars. Additionally, an 8-oz. glass packs 100% of the daily recommended amount of vitamin C, as well as a boost of calcium and iron.

Old Orchard for Kids has a SRP of $2.49 for a 64-oz. bottle and can be found at major grocery retailers across the nation, beginning this month.

 

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Seattle’s Best Coffee introduces instant, K-Cup varieties

BY Alaric DeArment

SEATTLE — Seattle’s Best Coffee is making a foray into the instant and single-serve coffee markets.

The brand, owned by Seattle-based coffee chain Starbucks, is introducing single-serve K-Cup packs for Keurig coffee makers, two new roast and ground-medium roast blends, House Blend, Breakfast Blend and Instant Lattes. The single-serve market is worth about $1.8 billion, while the instant market is worth about $740 million, according to IRI Group data.

"For more than 40 years, we’ve roasted and brewed our coffee with high-quality Latin American beans, never losing sight of what matters most — the people we make coffee for," Seattle’s Best VP brand management Jennifer Dimaris said. "Seattle’s Best Coffee is an easy answer for customers shopping in an overwhelming coffee aisle. We have found the sweet spot in delivering smooth taste at a great value."

 

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Hain Celestial announces acquisition

BY Ryan Chavis

LAKE SUCCESS, N.Y. — The Hain Celestial Group, an organic and natural products company, on Monday announced the acquisition of Tilda Limited, a Basmati and specialty rice products company. Tilda brand’s portfolio includes more than 60 dry rice and ready-to-eat products under the names Tilda, Akash Basmati and Abu Shmagh.

"We are very excited by the strategic acquisition of Tilda, which expands our worldwide better-for-you product portfolio into the premium Basmati rice category along with other specialty rice products. We plan to grow the Tilda brand further using our existing solid distribution platform in the United States, Canada and Europe with Basmati and ready-to-heat rice product offerings," said Irwin D. Simon, founder, president and CEO of Hain Celestial. "Additionally, Tilda’s existing, fast-growing markets in the Middle East, North Africa and India provide us with new markets for expansion of our global brands, including Earth’s Best, Ella’s Kitchen, Celestial Seasonings, Terra, Rice Dream and Almond Dream, to name a few."  

Tilda, founded in 1972 by the Thakrar family, has been credited with being the first company to bring Basmati rice to the Western world.

"Tilda is an important part of Hain Celestial’s worldwide expansion to offer organic and natural products to a global consumer base as we continue to strive to ‘Change the Way the World Eats’ with nutritious product offerings," Simon added.  

 

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