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Old Bay partners with Blippar

BY Allison Cerra

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand’s launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

"Old Bay is a brand that people are extremely passionate about," said Jill Pratt, VP marketing for McCormick, the parent company of Old Bay. "Through Blippar, we are able to provide Old Bay enthusiasts with engaging new digital content that allows them to further experience the brand. Blippar is extremely popular in Europe, and Old Bay is proud to be the first consumer product to use it stateside."

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Kmart offering savings for BTS season

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart announced it is providing its customers with back-to-school offers.

Until Aug. 18, the retailer said its shoppers will receive 5% off new in-store layaway purchases and noted that online shoppers also can utilize online layaway or shop online and pick up items in stores. Kmart also said for the back-to-school season, its Shop Your Way loyalty program is offering the following deals:

  • Coupon for a free flu shot with a qualifying purchase of $100 or more between July 22 and Aug. 12. Appointments for flu shots must be made by Sept. 8 and coupons are redeemable between Sept. 23 and Oct. 20, while supplies last; and

  • Gas rewards coupon to save 10 cents, 20 cents or 30 cents per gallon at Speedway with qualifying purchases of $50 to $99.99, $100 to $149.99, and $150 or more, respectively. The deal, valid through Dec. 31, is applicable to a maximum purchase of 15 gallons. Restrictions and exclusions apply.

"Kmart understands shoppers are seeking value and convenience," Kmart interim chief marketing officer Andy Stein said. "Kmart is committed to helping manage back-to-school expenses by offering customers additional ways to pay, including five percent off of their layaways."

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Cool Gear International introduces CG Sport line for fall

BY Allison Cerra

PLYMOUTH, Mass. — Cool Gear International has introduced its CG Sport line of versatile hydration bottles.

Made with active consumers in mind, the CG Sport bottles feature Thermalfoam insulation, which allows active consumers to keep their water cooler longer by blocking out sunlight and providing additional foam insulation to the double-wall constructed water bottle. Also part of the lineup are Cool Gear International’s EZ-Freeze submerged freezer sticks that keep water cool for longer periods of time and Pure water bottle technology that filters up to 100 gallons of water.

"Our focus with CG Sport is on the function and durability of the products," Cool Gear International founder and CEO Donna Roth said. "We want to provide athletes and outdoor enthusiasts with reliable, sturdy and practical products that offer the absolute best in hydration technology at a price that won’t break the bank."

The fall 2012 CG Sport line includes:

  • Endurance Bottle: The squeezable 24-oz. bottle features double-wall construction with Thermalfoam insulation and a texturized outer wall for better grip;

  • Marathon Bottle: The squeezable 18-oz. bottle features double-wall construction and Thermalfoam insulation, which is compatible with most bike cages;

  • Bike Bottle: The 28-oz. slim, squeezable bottle fits in most bicycle cages and includes Cool Gear’s patented, nontoxic freezer stick to ensure water stays cooler for longer;

  • Boulder Bottle: The straightwall 32-oz. Tritan water bottle features Cool Gear-s patented, nontoxic freezer stick, screw-on cap and wide-mouth opening with 2-mL bottle thickness for maximum durability;

  • Grippler Bottle: The 32-oz. Tritan water bottle offers dual cap functionality — flip-top sipper or, chugger with a finger loop and snap-lock cover for chugger spout protection;

  • Quest Bottle: The Quest bottle is a 30-oz. Tritan water bottle included with Cool Gear’s patented, nontoxic freezer stick and the new Halo cap, which offers a protective cover surrounding the top of the bottle; features also include a carabiner clip and TPR grip band;

  • Solstice Bottle: The 32-oz. Tritan bottle features Cool Gear’s patented, nontoxic freezer stick, as well as a flip-top sipper with a finger loop and carabiner clip; and

  • Pure Cylinder: Utilizing Cool Gear’s EZ-Freeze Pure technology, the Pure Cylinder is a 32-oz. Tritan water bottle with built-in water filtration system; the Pure carbon filter connects to the nontoxic freezer stick to provide filtration for up to 100 gallons of fresh drinking water and features a flip-top cap with a numerical tracker.

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