BEAUTY CARE

Olay rolls out new facial cleansing tool

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

The Olay Professional Pro-X advanced cleansing system is positioned as the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional system costing nearly $200, the company stated.

Designed by the Olay Professional Alliance for Skin Care Innovation, a group of renowned dermatologists and Olay scientists, the system promises to provide gentle cleansing and exfoliation. In addition, the tool’s micro-massaging action helps maximize the immediate hydrating effectiveness of an anti-aging moisturizer.

"The secret to Olay Professional Pro-X advanced cleansing system’s effective cleansing is in the rotating bristles," stated Greg Hillebrand, P&G beauty science." As the tool’s two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse."

The system is available beginning in December and has a suggested retail price of $29.99. The Olay Professional Pro-X advanced cleansing system refill kit includes two replaceable brush head attachments for a suggested retail price of $9.99. The Olay Professional Pro-X exfoliating renewal cleanser also is available in a 6-oz., full size for $18.99.

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Tom’s of Maine kicks off annual Dental Health For All program

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care brand Tom’s of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer’s annual Dental Health For All program.

The Dental Health for All program was created to award dental clinics that make a difference in their communities by ensuring underserved communities have access to quality oral health care.

"Given the continued economic downturn, this year we decided to recognize the goodness that mobile dental clinics provide. So often those with the greatest need for dental care cannot afford transportation to a clinic or may be working multiple jobs," stated Susan Dewhirst, goodness programs manager at Tom’s of Maine. "With the public’s input and votes, together we can help bring dental exams right into the community to help make it as convenient and affordable as possible for people to take care of their oral health."

In February, a public vote will determine which five mobile clinics will ultimately split $100,000 to grow and support their programs. Dental clinics with a mobile treatment facility can apply at Tomsofmaine.com.

To date, the program has helped make nearly 200,000 additional patient visits possible with $900,000 in funding provided to more than 25 school and community-based dental clinics.

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Alberto-Culver shareholders OK acquisition by Unilever

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever has confirmed that Alberto-Culver shareholders have approved the proposed $3.7 billion Unilever acquisition, which was announced in September.

Separately, Unilever confirmed that it has received a second request for information from the United States Department of Justice in the regulatory review process. Unilever noted that it will continue to work with the DOJ in connection with its review.

The proposed acquisition includes such brands as TRESemme, Alberto VO5, Nexxus, St. Ives and Simple. The brands will complement Unilever’s existing portfolio, which includes such brands as Dove, Clear and Sunsilk in hair care, and Pond’s and Vaseline in skin care.

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