BEAUTY CARE

Olay names Lucero as celebrity spokesperson

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Olay brand has named Latina celebrity Lucero, as its official celebrity spokesperson.

“It is with great pleasure that we welcome Lucero to Olay, where she will represent the brand with the beauty and grace that she is renowned for in the United States and Mexico,” stated Eric Admiral, brand manager for Olay.

Lucero started her career at age 10 as “Lucerito” in the children’s television series, ““Alegrias del Mediodia.” Since then, she has participated in several soap operas, television shows, theater productions and recorded more than 34 albums.

The ad campaign, which starts this month in the United States and Mexico, will comprise of television, print, radio and online ads. Her voice will also be heard on the soon-to-be released Spanish Web site version of the consultation site, www.Olayforyou.com.

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Nestle introduces Glowelle ingestible beauty supplement

BY Antoinette Alexander

GLENDALE, Calif. Food and beverage company Nestle has introduced a new beauty drink that promises to help fight the signs of aging by nourishing the skin from within.

The new ingestible beauty supplement, dubbed Glowelle, is sold exclusively at Neiman Marcus and Bergdorf Goodman stores. It can also be found online at NeimanMarcus.com.

Glowelle is formulated with a blend of high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts. It is available in ready-to-drink glass bottles and 7- or 30-day powder pack kits.

“At Glowelle, we know that looking good is as important as feeling good. It’s really exciting to bring a new product to women that addresses both beauty and wellness holistically,” stated Kimberly Cooper, chief beauty officer of Glowelle. “Glowelle works naturally to give skin the nutrition it craves to help let women’s natural beauty show.”

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P&G launches Crest weekly cleaning paste

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the launch of its new Crest Weekly Clean Intensive Cleaning Paste, the brand’s first and only weekly cleaning paste that works to complement a regular brushing routine.

The formula features exclusive technology that combines Crest’s ActivClean Crystals and a blend of polishing silicas. When used as directed, Crest Weekly Clean Intensive Cleaning Paste promises to leave teeth feeling smooth and clean in-between dental visits, according to P&G.

The product will be available as of September for a suggested retail price of $3.99. It is available in Refreshing Mint flavor.

To support the launch, the company is kicking off in September a non-traditional media plan featuring an extensive VocalPoint Word of Mouth program, five-second TV tags and other Crest commercials, as well as FSCIs and in-store materials.

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