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Oh Mama! creates ginger ale formulated for pregnant women

BY Jenna Duncan

BALTIMORE To help with pangs of morning sickness, Oh Mama! Has announced the launch of a new ginger ale specially formulated for moms-to-be.

Oh Mama!’s Ginger Ale Elixir, a beverage infused with ginger, lemon and B vitamins and fortified with folic acid, was created by mother-of-three, Beth Vincent. Vincent explained that she worked with morning sickness and perinatal nutrition specialists to create the ginger ale in order to help women feel more at ease during the months of pregnancy.

“Ginger and ginger ale [have] been used for eons to calm stomachs, so I customized the drink to meet the specific needs of pregnant women,” Vincent said.

Oh Mama! also makes a line of nutrition bars with DHA for expecting women in flavors peanut butter, frosted white raspberry and frosted white lemon.

Oh Mama! Ginger Ale Elixir is available in 8.3 fluid ounces cans by the 24-can case on Amazon.com and retails for $39.43. It is also at Babies ‘R’ Us retail locations; 4-packs retail for about $6.99 to $7.99.

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Kellogg sees progress in its global health, nutrition initiatives

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. today announced that it has seen successes in the goals of its health and nutrition initiatives worldwide. Kellogg’s health initiatives aim to help people—especially parents and children—manage their calorie consumption.

One year ago, Kellogg committed to two initiatives to build on its commitment to health; an adjustment in its marketing towards children and changes to its front-of-pack nutrition labeling.

David Mackay, president and chief executive officer of Kellogg Company, said, “More than a century ago, our founder W.K. Kellogg said, ‘We are a company of dedicated people making quality products for a healthier world,’ and we’ve been devoted to that principle ever since. [At Kellogg] we are sharing the latest progress in our ongoing journey, and we’re exploring how we can continue to make a positive impact on consumer health, working together with our industry peers, government, academics, communities and stakeholders around the world.”

Kellogg has developed the Kellogg Global Nutrient Criteria—a standard based on a massive review of scientific reports—to determine how to adapt its marketing messages to children. Last year when Kellogg Company announced its commitment to the new, health-focused program, about half of its products marketed to children worldwide met the Nutrient Criteria.

Since mid-2007, the company has worked to adapt existing products and create new ones that will follow or surpass the Nutrient Criteria, the company said. Kellogg anticipated that by the end of this year about 70 percent of its products marketed to children should meet the criteria. Any products that do not will be dropped from its manufacturing list by Jan. 1, 2009, the company claimed.

In the mean time, Kellogg said that it has revamped classic cereals such as Apple Jacks, Cocoa Krispies, Froot Loops and even Rice Krispies to meet standards of its nutrient criteria.

Kellogg’s products are made in 18 countries and sold in more than 180 countries. Kellogg’s 2007 sales totaled almost $12 billion around the world, the company said.

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InBev makes $46.3 billion offer to buy Anheuser-Busch

BY Alaric DeArment

NEW YORK When Molson Coors Brewing and SABMiller announced plans to merge U.S. operations under the name MillerCoors, analysts expected pressure on Anheuser-Busch to enter a similar partnership with InBev.

Instead, InBev wants to buy Anheuser-Busch.

InBev announced Wednesday that it would pay $46.3 billion to buy the second largest brewing company in the world and the largest in the U.S., at $65 per share. The acquisition would push the company to No. 1 worldwide.

The board of directors at the St. Louis-based maker of Budweiser and Michelob beers said that it would carefully evaluate the proposal.

Based in Leuven, Belgium, InBev, which was formed through a merger of Belgium’s Interbrew and Brazil’s AmBev, makes Stella Artois and Beck’s beers. Its roots date back to 1366, when Leuven’s Den Horen brewing enterprise began making beer.

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