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Odwalla expands protein beverage line

BY Allison Cerra

HALF MOON BAY, Calif. Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink line.

The newest addition to the Protein Monster line blends strawberries and soy and dairy protein. Odwalla Strawberry Protein Monster packs 25 grams of protein in every bottle.

“We know that the active people who love Odwalla are looking for an on-the-go protein smoothie that doesn’t compromise on taste,” said Jason Dolenga, brand manager, for Odwalla. “By combining 25 grams of protein with creamy deliciousness in every bottle, new Strawberry Protein Monster continues the Odwalla tradition of mixing great nutrition and extraordinary flavor.”

Odwalla Strawberry Protein Monster is available in 450 mL (15.2 fl. oz.) recyclable plastic bottles and can be found in natural food stores, select supermarkets and specialty outlets.

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P&G to acquire Natura Pet Products

BY Allison Cerra

CINCINNATI Procter & Gamble has agreed to acquire a privately held pet food business based in Davis, Calif.

P&G’s acquisition of Natura Pet Products will expand its pet care portfolio, which currently includes Iams and Eukanuba brands. Natura’s brands, which include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma,  are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada.

“These outstanding brands and the great employees of Natura Pet Products will complement our Eukanuba and Iams brands very well,” said Dan Rajczak, SVP of P&G’s global pet care and snacks businesses. “This acquisition gives us a strong position in the holistic and natural pet food segment. It will enable us to enhance the health and well-being of even more dogs and cats and represents an exciting new source of growth for our business.”

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Winn-Dixie supports Wounded Warrior Project with Niagara Bottling, Silver Springs

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Tuesday announced a partnership with two of its vendors, Niagara Bottling and Silver Springs bottled water, to help raise funds to help veterans injured in the wars in Iraq and Afghanistan.

For a limited time, the grocer is offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.

The water’s packaging reflects the partnership — patriotic imagery of the U.S. flag and a bald eagle wrap each case of water, and each bottle carries the Wounded Warrior Project’s logo of a warrior carrying a wounded comrade. The 24-packs of bottled water sell for $2.99 and are now available in all of the grocer’s 515 stores.

“This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who’ve dedicated their lives to defending freedom,” stated Mary Kellmanson, Winn-Dixie group VP marketing. “The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country.”

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