BEAUTY CARE

OcuSoft product featured in Walgreens’ Community Corner program

BY Allison Cerra

RICHMOND, Texas OcuSoft’s lid scrub has been selected by Walgreens’ Community Corner program, which saluted products made by women-owned businesses this month.

The opthalmic products and supplies maker said its lid scrub eyelid cleanser pre-moistened pads will be featured at 50% off the regular price at www.Walgreens.com/cc. OcuSoft, most recognized for its eyelid cleansers, is dedicated to addressing clinical needs with innovative ophthalmic products with the ultimate goal of improving patients’ ocular health and their quality of life, the company said.

“As one of the few women-owned pharmaceutical companies, we are honored and grateful for the opportunity to be a part of this initiative,” said Cynthia Barratt, co-founder, president and CEO of OcuSoft.

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Hinkaty named to Prestige Brands board

BY Michael Johnsen

IRVINGTON, N.Y. Charles Hinkaty on Monday was named to the Prestige Brands’ board of directors, the company announced.

Hinkaty brings nearly forty years of executive experience in consumer products to the board, most recently as president and CEO of Del Labs. His background also includes a long career with Bristol-Myers Squibb in marketing, acquisitions, licensing, strategic planning and business development.

“[Hinkaty] has a wealth of experience in the over-the-counter industry,” stated Matthew Mannelly, president and CEO of Prestige Brands. “He adds a breadth of valuable experience to our board in a number of key areas. We look forward to his counsel, and are delighted to welcome him to the board.”

Hinkaty’s past professional affiliations include having served as chairman of the Consumer Healthcare Products Association. Hinkaty holds a B.S and an M.S. from Polytechnic Institute of New York University, and currently serves as a trustee.

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Listerine seeks to educate consumers on oral hygiene with docummercial

BY Allison Cerra

MORRIS PLAINS, N.J. A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves.

“This Is Your Mouth,” gives viewers insight on oral hygiene and how antiseptics like Listerine can destroy millions of germs that are left behind from brushing one’s teeth. Every time the video is viewed on Listerine.com/YourMouth, a $1 donation will go to the National Children’s Oral Health Foundation: America’s Toothfairy.

“I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay,” said Neil Patrick Harris. “But more importantly, I’m excited that by viewing this documentary on the Web site, donations will be made to National Children’s Oral Health Foundation, a very worthwhile organization.”

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