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Oberto brings pepperoni jerky to meat snacks category

BY David Salazar

SEATTLE, Wash. — Oberto is expanding its product offerings and the jerky category with its latest launch. The company has unveiled its pepperoni jerky, which doesn’t require refrigeration and contains 11 g of protein per serving.

The addition joins the company’s line of meat snacks and a category that, according to Nielsen, has grown to bring in more than $3 billion in annual revenue. The pepperoni jerky launch follows the brand’s recent launch of new recipes and enhanced flavors, as well as the addition of Oberto Trail Mix.

“We are always striving to create the most innovative and best tasting meat snacks for our loyal customers and new customers alike,” Oberto CEO Tom Hernquist said. “We think they will be instant fans of the new Oberto Pepperoni Jerky.”
 

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Baileys brings back pumpkin spice-flavored Irish cream

BY David Salazar

NEW YORK — Baileys is getting into the coming season with the revival of its pumpkin spice-flavored Irish cream. Initially introduced last year, the company sold out of its stock of Baileys Pumpkin Spice in three months and brought it back this autumn as a limited-edition flavor.

"We were absolutely delighted with the overwhelmingly positive response to Baileys Pumpkin Spice last year that it gave us no choice but to bring it back this fall," Diageo director of Baileys and liquers Nicola Heckles, said. "Baileys Pumpkin Spice was a natural addition to the Baileys portfolio, and we encourage everyone to celebrate the season responsibly and enjoy Baileys Pumpkin Spice…while they still can!"

Baileys Pumpkin Spic blends cinnamon and baking spices with maple, brown sugar and baked pie crust, as well as vanilla and coffee hints. The product will be on shelves through November in 750-ml bottles with a suggested retail price of $24.99.

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Dollar General and Kellogg’s partner on latest ‘Here’s My Story’ literacy campaign

BY Michael Johnsen

GOODLETTSVILLE, Tenn. — In celebration of National Literacy Month in September, Dollar General and Kellogg’s are partnering on a new "Here’s My Story" campaign aimed at sharing customers’ personalized literacy and education advancements stories through programs funded by the Dollar General Literacy Foundation.

“Dollar General is excited to partner with Kellogg’s on the 'Here’s My Story' campaign this September,” stated Denine Torr, Dollar General’s senior director of community initiatives. “This collaboration highlights the inspirational stories and effects that literacy and education have in our communities for learners of all ages and hopefully encourages customers to reach their own educational goals.”

This fall, exclusive packages of Kellogg’s cereals and Cheez-It crackers will feature stories and show the positive impact literacy efforts have made to adult and youth learners.

Aimed at educating customers on the positive impact literacy and reading advancements can make in one’s life and inspiring people to continually look to learn and reach their own educational goals, the campaign also encourages customers to share their own literacy success stories on social media channels using the #DGMyStoryEntry hashtag. Kellogg’s and the Dollar General Literacy Foundation will randomly select 50 social posts using the specialized hashtag to receive a complimentary $50 Dollar General gift card in early November.

Kellogg’s is a sponsor of the Dollar General Literacy Foundation.

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