BEAUTY CARE

Oasis Age Essential caters to oral health needs of baby boomers, older Americans

BY Antoinette Alexander

CLEVELAND — Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

Age Essential is a daily care, alcohol-free mouthwash specifically designed for the oral health needs of baby boomers and older Americans. Age Essential’s patent-pending Duration technology aims to kill germs for 16 hours while moistening a dry mouth, freshening breath and helping prevent plaque and gingivitis, which are especially harmful as adults age.

"It’s no secret that the entire body changes with age, and adults 50 years and older have their own unique oral care needs, leaving them more susceptible to complications that include heart disease and stroke if they don’t adhere to an upgraded oral regimen," Oasis Consumer Healthcare CEO Brian Sokol."Drug and grocery retailers can now provide their customers with oral health care specific to their age, beyond what toothpaste and traditional mouthwash can provide."

Available in 16-oz. bottles, Age Essential has a suggested retail price of $6.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Dentist named winner of Dr. Fresh’s FireFly-sponsored contest

BY Antoinette Alexander

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

Brendan Fay was recognized in a national contest sponsored by FireFly toothbrush, which is part of the company’s ongoing Crusade Against Cavities initiative.

"Tooth decay in young children is dramatically on the rise across the country, and of pressing concern in underserved communities," Dr. Fresh president Puneet Nanda said. "Dr. Fay and his colleagues at Westside Family Healthcare have really stepped up to the plate to offer dental care to patients who need it most but cannot afford it."

Fay received 10,000 Dr. Fresh toothbrushes to be donated in his name to his charity of choice, the Delaware Oral Health Coalition, an organization that goes into underserved areas and equips Head Start teachers to educate children about oral health. He also attended the American Academy of Pediatric Dentistry’s 64th Annual Session, held recently in New York City, as the guest of Dr. Fresh.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Ulta off to ‘terrific start’ with strong Q1

BY Antoinette Alexander

BOLINGBROOK, Ill. — Beauty retailer Ulta had a "terrific start to the year," as it posted strong double-digit gains in both net sales and same-store sales during the first quarter.

For the quarter ended April 30, net sales rose 20.6% to $386 million. Same-store sales rose 11.1%, compared with an increase of 10.8% in the year-ago period.

Net income increased 70.5% to $23.3 million, or 37 cents per diluted share.

"During the quarter, we gained market share advancing each of the priorities we set at the beginning of the year," Ulta president and CEO Chuck Rubin said. "To this end, we were pleased with our new store performance and remain on track to expand square footage by 16% this year. We generated consumer excitement and heightened interest in Ulta with newness across categories, brands and services. In addition, we saw robust growth in guest count in our Ulta stores and at Ulta.com as we leveraged our active 8 million member loyalty base and delivered compelling social media, email and direct mail marketing campaigns."

For the second quarter, the company expects net sales in the range of $378 million to $384 million, compared with actual net sales of $321.8 million in second quarter 2010. This assumes a same-store sales increase of 6% to 8%.

Income per diluted share during the second quarter is estimated to be between 31 cents and 33 cents.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES