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O-I keeps it ‘glassy’ with new campaign

BY Allison Cerra

PERRYSBURG, Ohio — Glass container manufacturer Owens-Illinois has launched a campaign that showcases the use of glass packaging by food and beverage brands.

O-I, which produces packaging for such companies as Coca-Cola, PepsiCo, Heinz, MillerCoors and S. Pellegrino, found that as recently as April 2011, nearly 70% of 1,000 Americans surveyed said that if they could purchase their favorite food or beverage in any container, they would choose glass. Additionally, 90% said they agreed with the statement that glass is the healthiest packaging available, while 85% said food and beverages taste better when packaged in glass containers.

In response to this, O-I has launched the Glass is Life campaign, which will host advertisements in 12 countries and seven languages. Additionally, the campaign also is supported on Facebook and Twitter.

“It’s time to tell the world about the benefits of glass,” O-I VP and chief marketing officer Erasmo Schutzer said. “The thought leaders featured in O-I’s Glass Is Life campaign are instrumental in helping us launch a more aggressive marketing strategy. Together we’ll show how glass preserves flavor, maintains health, enhances quality, protects the environment and builds brands.”

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Blockbuster Express kiosks arrive at Delhaize America banners

BY Allison Cerra

DULUTH, Ga. — Delhaize America banners are getting the kiosk treatment.

NCR is adding more than 800 Blockbuster Express kiosks to Delhaize America supermarkets, including Food Lion, Bottom Dollar Food, Harveys and Reid’s across 11 states.

Blockbuster Express kiosks will be located either inside or outside the stores and provide easy access to a wide selection of popular movies, starting at a promotional price of $1 per night per rental, NCR said.

What’s more, consumers can look at a full list of titles available at a Blockbuster Express kiosk on Blockbusterexpress.com, where they can rent a DVD online for pickup at a kiosk.

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Jack Link’s embraces the classics

BY Allison Cerra

MINONG, Wis. — Jack Link’s is paying tribute to the past with a new line of beef sticks and tender strips.

Jack Link’s Classics line is pre-priced and includes a 1.02-oz. original beef stick for 99 cents, two-for-$1 beef sticks in a 0.45-oz. size and a 2.5-oz. package of tender beef jerky strips for $2.99. The line also will feature vintage-inspired red, black and white packaging.

Jack Link’s Classics will be available at retailers nationwide.

In related news, the company also has introduced a steakhouse recipe beefsteak and oven-roasted smoked turkey strips, both available in 2-oz. packages for a suggested retail price of $2.79.

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