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NYX Cosmetics announces winner of 2013 FACE Awards

BY Antoinette Alexander

LOS ANGELES — NYX Cosmetics has announced Missy Lynn, face and voice behind YouTube channel Start2FinishMUA, as the winner of the 2013 Fine Artistry of Cosmetic Elites Awards. 

On Aug. 24 at Siren Studios in Hollywood, California, NYX Cosmetics hosted the Second Annual FACE Awards, a multi-national competition to find the rising beauty star of YouTube.  At the live makeup challenge event, Lynn’s talent in makeup artistry earned her the title of Beauty Vlogger of The Year, as well as the prize of $25,000, consultations with pro makeup artists and a year’s supply of NYX Cosmetics.

Lynn, an active duty member of the United States Air Force, began her YouTube channel in 2010, turning to YouTube and her growing community of subscribers as an outlet for her feelings and passion for beauty.  She joined the NYX Cosmetics FACE Awards competition after receiving encouragement from one of her fans, the winner of last year’s NYX FACE Awards, Charis Lincoln (aka CharismaStar).

Earlier this spring, nearly 1,000 online beauty gurus entered the FACE Awards.  After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the FACE Awards stage to perform their final challenge.

"The NYX FACE Awards is such an empowering experience for the contestants," said Molly Sloat, trend director of Ulta Beauty.  "Ulta Beauty is thrilled to support a platform that allows young talent to express themselves creatively."

Inspired by the ever-growing community of beauty vloggers on YouTube and across the web, NYX Cosmetics first launched the FACE Awards project in 2012. The 2012 NYX FACE Awards received more than 240,000 votes and a total of 27 million impressions. This year, votes and impressions are more than double last year’s competition.


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App to convince kids to do chores for reward points takes top prize in Sears Holdings competition

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — More than 150 programmers competed over three days to develop mobile apps that interface with Sears Holdings’ Shop Your Way loyalty program as part of the retailer’s Startup + Developer Challenge code-a-thon.

The retailer announced Tuesday the winners of the contest, Team Omega Ortega, which developed the grand prize-winning app, The Chore Score, and received a test budget from the company. The app is designed to give kids an incentive to do their chores, developing a chore list, tracking their progress and earning reward points for doing chores that can be redeemed within the app, online or in the store.

"Part of our transformation into the world’s greatest integrated retailer is our ongoing commitment to drive industry-leading innovation, fueled by world-class talent, Sears Holdings EVP and president for marketing, online, pricing and financial services said. "The Sears Startup + Developer Challenge showcased to some of the brightest minds in Silicon Valley how we’ve used technology to make the shopping experience convenient and rewarding for our Shop Your Way members to drive the business."


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P&G provides grant to support World Dental Posters

BY Antoinette Alexander

CINCINNATI — Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

World Dental Posters is an open access site launched in March that provides scientific researchers the opportunity to upload their peer-reviewed posters at no cost for as long as they wish. Typically, peer-reviewed posters are presented at industry congresses, conferences and meetings or through subscription-based journals. The site gives the authors another channel to present their findings, and also provides citable references that informed the research, without losing copyright protection for the individual authors.

Philip Giorgi, managing director and co-owner of Stephen Hancocks Ltd., conceived the idea for World Dental Posters after seeing a pile of posters discarded at numerous international dental conferences and congresses. He realized there was an opportunity to identify a way to keep this research available for others to see around the world.

“As a company, we are passionate about research in the development of our products and technologies,” stated Leslie Winston of P&G Global Oral Care Professional & Scientific Relations. “We are, therefore, pleased to support World Dental Posters with a grant as a way to allow, in particular, young and innovative researchers in the field of oral health to disseminate their findings and discover others working in similar areas.”

Posters uploaded on the World Dental Posters site are indexed by title, author name(s) and key words and can remain on the site for free for as long as the author(s) wish. Future developments will include forum and discussion areas for connecting researchers with similar interests and ideas from different geographic locations who might otherwise be unaware of each other’s work.


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