NYU research: Mobile apps can help diabetes health
New Research from the New York University Leonard N. Stern School of Business is highlighting the role that mobile health applications can have on outcomes among patients with diabetes. NYU Stern professor Anindya Ghose and co-authors Beibei Li of Carnegie Mellon University and Citong Guo of the Harbin Institute of Technology found that over 15 months, patients who adopted a Chinese mobile health platform saw a more than 2000% reduction in glucose levels over time, on average.
“By assisting patients with behavior modification and disease self-management, mHealth platforms have tremendous potential for improving health outcomes and reducing medical costs,” Ghose said. “With this research, companies have an opportunity to better understand patients’ interaction with mHealth technology and design elements that will be most effective for patient adoption and engagement.”
Patients in the study showed an average 327% reduction in hospital visits and 799% reduction in medical expenses. The study found that patients saw a 20% greater impact from mobile solutions over web-based ones. It also highlighted that a combination of personalized and general SMS messages can impact patient health. The university noting that generalized guidance texts about diabetes care were 18% more effective than personalized ones at reducing glucose levels over time, while personalized messages were found to be more effective at reducing hospital visits and medical costs.
NutriGold launches fish oil PlantGels
NutriGold is bringing a vegan soft gel made of tapioca to the VMS aisle. The Orem, Utah-based company has introduced its omega-3 fish oil in its Non-GMO Project-verified PlantGel capsules, which NutriGold officials said was part of its efforts to create an alternative to soft gels made with carrageenan, bovine, porcine or fish-based gelatin.
“Our success with PlantGels is the culmination of previously unsuccessful attempts to replace animal-sourced gelatin in our omega-3 products with a plant-based alternative that is not only safer than carrageenan but also meets our exacting purity and safety standards,” NutriGold founder and COO Osman Khan said.
The company said that the PlantGel offering also is pesco-vegetarian friendly and halal, as well as Marine Stewardship Council Certified Sustainable. The omega-3 fish oil is made from wild Alaskan Pollack, and the company noted that the product is sourced, processed and manufactured in the United States.
3 traps to avoid in presentations
Blais Pascal famously wrote, “I would have written a shorter letter, but I did not have the time.” Like Pascal,most salespeople have an inability to keep to the point. My research shows that over 75% of all customer presentations are too long, disjointed, irrelevant or are simply boring. A national retail executive once shared with me: “Most sales presentation put me to sleep or create a trance-like state. They rarely capture my attention.” Do you want to be perceived as valuable and distinct? Get to the point.
A few years ago, Microsoft uncovered that the average attention span has fallen 33%, from 12 seconds to eight seconds. We now live in a world where capturing one’s attention is an invaluable art form. The clear majority of people are still stuck in “PowerPoint thinking,” a regimented and overblown approach to communication. But the best communicators are true, concise, and flexible. Are you able to get to the point and hold another’s attention? Research proves you may not be as good as you think.
On average, people spend 60% of conversations talking about themselves. Those people are lost at sea and don’t even know it. I have discovered three big communication traps:
Brilliant writers share one thing: extreme editing. They unapologetically and mercilessly cut any unnecessary elements. Communications must remain minimal, clear, and thoughtful. While most of us aren’t routinely exposed to merciless editors, if you ever get to see their process you’ll realize there is always an opportunity to cut. Trim the fat from your discussions – learn brevity.
Want to be irrelevant? Don’t prepare properly. Under-promising and over-performing is the most proven, yet least practiced, adage today. There is nothing worse than someone who shows up for a discussion and doesn’t understand your needs, agenda, or communication preference. The best communicators think like surgeons, diagnosing the situation (and context) before they prescribe a solution.
Stretching is inherently uncomfortable. To be present and receptive in a room full of people is an incredibly difficult feat. The best communicators are in the moment with you, adapting their communication style to be congruent with yours, no matter if you’re alone or with a whole team. It’s not about them, it’s about you. In a word, they are highly present.
Mark Twain wrote, “It usually takes me two or three days to prepare an impromptu speech.” The best presentations (or discussions) have no fluff. They have been edited down to the essence of the message. Keep the tangents to the dinner table with old friends. Anyone can give a 30-slide presentation; very few can share an idea with precision in one slide. The more concise the presentation, the more time necessary to create it.
Rather than falling into the three traps, ask yourself three questions:
- Is your communication simple, clear, and direct?
- Is it natural, conversational, and relatable?
- Can you grab someone’s attention and still make your point is less than 60 seconds?
A long, monotonous presentation is a crutch and is distracting and ineffective. Don’t talk just fill up others time with words. Learn to pause, reflect, and listen. In other words, quit making so much noise and listen more.
One must create a compelling sales story that is simple, experiential, and unique while capturing another’s attention. Don’t let needless details detract from your message. Uncover the soul of your message.
Dan Mack is a strategist, advisor and coach to numerous companies; the founder of the Elevation Forum leadership group, and co-founder of the New General Market Summit providing insight to many of today’s top growth companies. His first book is “Dark Horse: How Challenger Companies Rise to Prominence.”