News

NYT: Target partners with ‘Cougar Town’ to take product placement to new heights

BY Antoinette Alexander

MINNEAPOLIS — Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.

The episode, which airs Tuesday evening on TBS, will be simulcast online at ShopCougarTown.com. According to the NYT, when viewers see something they like on the episode, they can check out the online version to purchase it.

More than 25 products, such as picture frames and pillows, from the Target line by designer Nate Berkus will be featured, the NYT reported.

“It’s a combination of being a product integration that’s really integrated into the story line of the script, being on a major network, and with a unique shopping experience,” Rick Gomez, Target’s SVP marketing, was quoted as saying. “And that’s something we’ve never done before.”

After the episode airs, the full version with the products highlight will remain online through April 15.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Sally Beauty confirms data breach

BY Antoinette Alexander

DENTON, Texas — Beauty retailer Sally Beauty Supply has confirmed a security breach whereby hackers got into the system and stole the payment card data of up to 25,000 customers.

“As experience has shown in prior data security incidents at other companies, it is difficult to ascertain with certainty the scope of a data security breach/incident prior to the completion of a comprehensive forensic investigation. As a result, we will not speculate as to the scope or nature of the data security incident,” the company stated.

The company stated that it will continue to work forensics firm Verizon on the investigation and is taking necessary actions and precautions to mitigate and remediate the issues caused by the security incident. In addition, it is working with the United States Secret Service on their preliminary investigation into the matter.

Sally Beauty said that it will be providing appropriate notifications to affected consumers and others, as necessary, as the facts develop and it learns more.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Sparkling Ice portfolio expands with new lemonade flavors

BY Ryan Chavis

PRESTON, Wash. — Sparkling Ice, a line of sparkling spring water from the TalkingRain portfolio of beverages, announced the additions of Peach and Mango lemonades to the Sparkling Ice Lemonade line. The two new flavors join Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade and Lemonade with Tea to round out the product line.

Sparkling Ice Peach Lemonade takes the sweetness of fresh peaches with the tangy flavor of lemon while Mango Lemonade combines the essence of mangoes with the classic lemon flavor.

"While lemonade is a classic, even nostalgic drink, the beverage industry is seeing a surge of growth in products featuring lemonade, and we are proud to be at the forefront of this trend," said Kevin Klock, CEO of TalkingRain Beverage Co. "We are extremely pleased with the positive consumer response to our lemonade portfolio thus far, and we look forward to creating even more bold new flavors in 2014."

Sparkling Ice can be found in retailers nationwide and retails for $1.19 to $1.29.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES