NYC New York Color’s spring 2012 collection includes new lip products
NEW YORK — NYC New York Color, a Coty beauty brand, is rolling out several new lip products for spring 2012, including its new City Duet 2-in-1 Split lipstick, which features two shades in a single bullet.
The lipstick offers two lip colors in one so beauty mavens can choose a single shade or blend both complementary hues for a radiant effect. The new Split lipstick, which is priced at $2.99 each, comes in such shades as The Vintage Pinks, The Madison Bronzes and The Empire Lilacs.
The beauty company also has developed the new City Proof 8HR lip gloss, which promises to deliver long-lasting color, care and shine in one step. It is formulated with kokum butter, jojoba oil, grapefruit and vitamins A and E. It is priced at $3.49 each and comes in such shades as Everlasting Blossom, Coffee Break and Cherry Ever After.
To give lips high shine there’s the new Kiss Gloss. It is formulated with moisturizing ingredients for a comfortable long-wear and combines flavor with shine that is designed to last for up to five hours. The new Kiss Gloss is priced at $2.99 each and comes in such shades as Sugar Hill Shimmer, City Sorbet and Tribeca Tangerine.
Gaining some beauty prestige
Beauty market research company the NPD Group recently reported that total prestige makeup dollar sales in U.S. department stores were on the rise during the first 10 months of 2011, and gift sets proved to be no exception.
Between January and October, total prestige makeup dollar sales in U.S. department stores were $2.8 million, an increase of 8% in dollars compared with the same time last year. All prestige segments saw dollar growth.
Separately, in data sent to Drug Store News, NPD also reported a rise in gift sets for skin care, fragrance and makeup between January and September.
Total prestige skin care gift sets totaled $189.6 million, up 25% in dollar sales from the same period of 2010.
Total prestige fragrance gift sets totaled $372 million, up 2% in dollar sales compared with the year-ago period.
Total prestige makeup gift sets were $78.7 million, up 10% in dollar sales compared with the year-ago period.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.
Dr. Miracle’s celebrates brand overhaul
With a new CEO at the helm and a revamped line of hair care products, ethnic beauty brand Dr. Miracle’s had a lot to celebrate during its stylish bash at the Sky Room in New York City in November.
Beauty press and bloggers were among those who gathered at the chic rooftop lounge on Nov. 9 to celebrate the product relaunch and take in the city view.
As reported by Drug Store News in September, Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising.
“First and foremost, we’ve increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products. The answer: Our products have helped her repair her hair. So she knows firsthand that our products work,” said Dr. Miracle’s CEO Randy Zeno. “Our new direction will build on these findings to show her that in addition to helping her get healthy hair, Dr. Miracle’s [also] can help her keep it healthy and beautiful.” Zeno, a former Reynolds Consumer Products executive, joined Dr. Miracle’s as CEO in September 2010.
Perhaps the most noticeable development is the brand’s evolution of appearance at store level. The revamped packaging redesign reflects Dr. Miracle’s efforts to increase consumer shopability, and highlights product benefits, attributes and key ingredients. The brand’s logo also has been updated.
In addition, formulas have a new, milder, citrusy aroma and have been reformulated to include vitamins and such natural ingredients as shea butter, aloe, coconut, jojoba and olive oils.
In addition to product development, the brand is channeling its understanding of its consumer into a new advertising campaign, event outreach campaigns, marketing efforts and digital programs.
The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.