NYC New York Color unveils new eye products for spring
NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.
When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.
To further define eyes there’s also the new High Definition Felt Tip Liner. The deeply pigmented, ultra-intense formula glides on effortlessly to make the perfect cat-eye look. It is available in Extra Black and is priced at $3.99.
Those beauty mavens looking to have a bit of fun with glitter will like the Showtime Glitter Pencils. The sparkly eye pencil illuminates eyes with light-reflecting glitter. They are available in four shades: Showtime Black, Starry Blue Sky, Glitterazzi Brown and Paparazzi Purple. The price is $2.49 each.
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Rite Aid promotion gives Facebook users first dibs on coupons
CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.
Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid’s Facebook page to download coupons for such items as beauty items, men’s grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.
"With a little over three weeks to go before Christmas, we know shoppers are starting to feel the pressure to find great gifts for everyone on their shopping lists," Rite Aid SVP marketing John Learish said. "[The promotion] is a way for us to recognize our Facebook community by making it easy and fun to save at Rite Aid."
The promotion will introduce a fictional family of five called the Rites, including "Deal Digger" Mama Rite, "Procrastinating" Papa Rite, "Prepared & Preppy" Patrick Rite and his two sisters. Users can take personality quizzes and make public pledges, such as not worrying about wrapping gifts perfectly or finishing shopping before Christmas Eve.
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Independent testing group says OXY Maximum face wash is ‘bargain buy’
ORCHARD PARK, N.Y. — The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”
Consumers Union, publisher of Consumer Reports ShopSmart magazine (December 2011 issue) tested OXY Maximum face wash, along with two other popular acne treatments — Proactiv and AcneFree. Each topical acne product contains benzoyl peroxide, one of the best OTC options for people with acne; however Proactiv and AcneFree both require a three-step process while OXY Maximum is a single-step face wash.
Using 80 volunteers with moderate to severe acne, each selected one of the treatments to use twice a day for eight weeks. According to the magazine, testers reported no statistical difference between any of the products, yet a two-month supply of Proactiv costs around $40, while AcneFree cost about $20. OXY Maximum face wash costs far less, around $5 for a two-month supply, which led the magazine to endorse it as a “bargain buy.”
OXY Maximum face wash is a part of the OXY Maximum product line, an assortment of OTC acne skin care items that includes, but is not limited to, OXY Maximum acne cleansing pads and OXY Maximum spot treatment. The formulas utilize benzoyl peroxide or salicylic acid to treat, heal and help prevent acne breakouts.
Each year approximately 17 million people in the United States are affected by acne, prompting Americans to spend almost $400 million on OTC acne systems.
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