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Nutrisystem increases production of diet-aid kit to feed distribution through 3,700 Walmart locations

BY Michael Johnsen

FORT WASHINGTON, Pa. — Nutrisystem on Thursday announced that in order to meet growing consumer demand for its Nutrisystem D 5-Day Jumpstart Weight Loss Kit, the company has ramped up production and will offer its product in 3,700 Walmart stores by the end of June.  

This new retail program for the Nutrisystem D weight loss kit and its expansion marks important progress in Nutrisystem’s overall turnaround plan, led by CEO Dawn Zier. Nutrisystem D 5-day kits were first made available at retail earlier this year in 2,000 Walmart stores.

"A key element of our turnaround plan is to put a renewed focus on product and program innovation. Our Jumpstart kits embody this mandate, and we’re pleased the kits are resonating with consumers," Zier said. "We’re thrilled to offer our products at the world’s largest retailer, and we applaud Walmart for all they’re doing to help their customers live healthier lives."

The kit includes five breakfasts, lunches, snacks and dinners. Nutrisystem foods are intended to be combined with fresh grocery additions such as low fat yogurt, salad, fruit and vegetables. A free, sample meal planner and grocery shopping guide is included with all kits. 

Nutrisystem is a national strategic partner of the American Diabetes Association and the Nutrisystem D plan meets the nutritional guidelines of the American Diabetes Association, the company noted.

 

 

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Winning Combination launches Vitamints, a multi and mint combo

BY Michael Johnsen

NEW YORK — The Winning Combination on Thursday launched Vitamints, coupling a multivitamin with a mint. A daily dose of one tablet, taken four times per day, helps provide the recommended daily allowance of several vitamins and minerals while enhancing absorption of key nutrients, the company noted. Vitamints are available in five varieties — Immune, Energy, Calm, Focus and Multi for Women.  

"In our fast-paced world, schedules are always changing, and the last thing we want is to stop and remember to take that giant horse pill in the morning," stated Shazad Bukhari, Winning Combination COO. "Vitamints not only offer the recommended daily dose of essential vitamins and minerals, but they taste great and you can take them anytime throughout the day, whenever and wherever works for you, without a fixed schedule and even without water." 

Vitamints were available through Walgreens nationwide beginning spring 2013, the company announced. The suggested retail price for a sixty-count tin is $4.99.

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P&G’s CoverGirl, Pantene to pilot new software for YouTube insights

BY Antoinette Alexander

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

ZEFR BrandID helps brands identify their most valuable fans, provides visibility into how fans are responding and contributing to their brand presence on YouTube, and delivers actionable insights on how to reach, engage and leverage fans to maximize brand exposure and impact. With BrandID, brands can amplify their brand with their most loyal fans. It also provides data on entire industry verticals so that brands can see everything happening on YouTube in their category, including their competitors, the software provider stated.

Most brands on YouTube have insights only into their officially uploaded, paid assets, but with BrandID, brands can discover the universe of fan-uploaded earned assets, which often outnumber official content by 10-to-1, the company stated. BrandID is powered by ZEFR’s content identification technology, Inception, which is used by several movie studios, music labels and sports companies worldwide.

“ZEFR has invested years in building and refining the technology to identify fan activity on YouTube. We applied our technology to help many content owners manage their fans on YouTube, and now with BrandID we are leveraging that expertise to enable brands to gain visibility and insight into their official and fan-generated presence on YouTube,” said Zach James, co-founder of ZEFR. “We’re excited to launch the pilot of the product with partners CoverGirl and Pantene, two of the biggest brands in the world, both with a strong YouTube footprint.”

 

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