NutraSweet to introduce retail rival to Sweet’N Low
CHICAGO NutraSweet Co. has announced it will launch an additional artificial sweetener to its product line—a product more likely to compete with Sweet’N Low.
NutraSweet Co. says it plans to expand into retail markets by making its products more competitive. For one, it has created a rival to Equal under the NutraSweet brand and, like Equal, packaged the sweetener in blue.
NutraSweet said its newest product will not contain saccharin, like rival Sweet’N Low, but will be made from the artificial sweeteners acesulfame potassium and neotame, and will be packaged in pink. Until recently, NutraSweet Co. has only manufactured its sweeteners using aspartame, the same ingredient used in Equal sweetener.
The pink packets of NutraSweet will begin to appear at food service locations next month, and Craig Petray, the company’s chief executive officer, said it will arrive at retail outlets in the third quarter. NutraSweet said it will also release a packet sweetener to compete with Splenda, packaged in yellow and containing a minute amount of real sugar.
Tropicana launches lemonade, helps Habitat for Humanity
PALMETTO, Fla. Tropicana officials announced the launch of a 100 percent natural lemonade, Coastal Groves, Monday. The launch was tied in with the dedication ceremony of a recently constructed Habitat for Humanity home, build by Tropicana employees, and painted yellow for the occasion.
Dozens of Tropicana employees who helped build the home were present at the ceremony. In all, about 300 Tropicana employees put in time and labor into its construction.
Tropicana announced in January it will donate $1 million to Habitat for Humanity International during a three-year project to build houses along the Gulf Coast. Officials said construction of another seven homes is planned in that time.
Coastal Groves lemonade will be produced from lemons grown in California and transported to Bradenton, Fla., for processing. The juice will be available in three flavors; original lemonade, peach lemonade and raspberry lemonade.
Coastal Groves lemonade is already available in Manatee County and will debut nationwide during May, Tropicana’s manager of public relations, Karen May, said. Coastal Grove lemonade 12-oz. bottles retail for $1.79 and 64-oz. cartons for $2.99.
Nestle Chocolate to add rich, dark varieties
LAUSANNE, Switzerland Nestle SA has announced plans to respond to demands from older buyers in many countries who crave darker chocolates, the Nestle’s head of chocolate operations, Petraea Heynike has said.
“Dark chocolate is a still-accelerating trend. Even countries which have no dark chocolate tradition are successfully introducing such products. ‘Premiumization,’ the move towards refined chocolate, is another important trend. In our strengthened focus on premium, we want to increase our use of high-quality raw materials and production methods,” she said.
Nestle’s presence in the global market, worth about $90.37 billion U.S.D. and showing growth of about 5 percent per year, annually, places the food company in second place with about 12.5 percent of the market (it is second to Mars Inc. which currently holds about 14.8 percent).
Nestle has launched more than 200 new chocolate products in the past few years, and is is the global leader in dark chocolate, Heynike said. Heynike and Nestle also emphasized the dark chocolate’s purported health benefits, citing data from Nestle’s research and development team.