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Nutra Bars for dogs enter market

BY Allison Cerra

LOS ANGELES — All American Pet Co. has introduced a new line of 27% meat-first protein/energy bars just for dogs.

Nutra Bars, which come in a 4-oz. variety, offer the kilo-calories of a cup of super-premium dry dog food, providing the nutritive value of a complete meal, All American Pet Co. said.

"The convenience and nutritive value of food bars has become a part of our daily lives. Extending the convenience and nutritional value of human food bars to dogs is simply an extension of humanizing our pets," AAPT CEO Barry Schwartz said.

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Clorox to launch concentrated liquid bleach products

BY Allison Cerra

OAKLAND, Calif. — Clorox is boosting its namesake with a new line of liquid bleach products.

During its analyst day, held on May 31, the company unveiled plans to launch new concentrated formulas of Clorox liquid bleach products beginning in August. Benno Dorer, SVP of the company’s cleaning division, said the concentrated formula will reduce the current 96-oz. bottle by 33% to 64 oz., "making it more convenient to handle while maintaining the same number of uses."

"Compared with the current formulation, the new formula will provide improved whitening on clothes and kill more germs on hard surfaces," Dorer said. "Because the bottle is smaller, we’ll reduce our costs and environmental footprint by using less water in manufacturing, as well as less packaging material and fuel in transporting finished product."

The company added that the concentrated bleach "will be [a] key value driver during the next 12 months."

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Murray appointed chief product officer at Catalina

BY Allison Cerra

ST. PETERSBURG, Fla. — Catalina Marketing has appointed its first-ever chief product officer.

Michael Murray, former Sears Holdings chief marketing officer of e-commerce and online, brings more than 20 years of experience in the areas of data and information technology, product development, marketing and business management, including pioneering new media and internet solutions, to his new role. At Catalina, Murray is responsible for leading the company’s overall consumer-centric product strategy and innovation roadmap. He also will play a pivotal role in the company’s expanding portfolio of breakthrough products and solutions that help brands and retailers better engage today’s connected consumer—online and offline, the company said.

"Catalina is dramatically expanding its vision and solutions to address the changing needs of brands, retailers and consumers. We’re bringing new personalized experiences to consumers across a variety of touch points along the path-to-purchase and helping our clients grow consumer loyalty over time," Catalina CEO Jamie Egasti said. "Michael is an accomplished executive with extensive innovation experience across traditional and new media marketing, CRM, and Internet technology. His experience in driving innovation, as well as expertise in when and how to engage the consumer along the path-to-purchase, will help Catalina stay at the forefront of consumer loyalty innovation."

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