Nubian Heritage launches ‘Venture Out’ campaign
AMITYVILLE, N.Y. — Sundial Brands’ Nubian Heritage is rolling out a new campaign aimed at making it easier to empower consumers to switch to natural deodorant. The brand on Wednesday released the first in a four-part content series that draws a parallel between the emotional charge of such small choices as switching to natural deodorant to such larger risks as climbing a mountain.
The first of three forthcoming series will be a narrative that gives each curated ingredient in Nubian Heritage deodorants a voice and personality, educating consumers about the ingredients and the brand’s sources. Second will be an informational series providing insights about transitioning to natural deodorant, offering advice and guidance for newcomers. And third is a series of videos that encourage consumers to take risks in their desired ventures, which will feature influencers “venturing out,” including Rumble boxing co-founder Noah Neiman, who tackled his fear of skydiving.
The line of Nubian Heritage 24-Hour Deodorants is available in seven fragrances. They are aluminum-free, cruelty-free and formulated without parabens, paraffin, petroleum, phthalates, propylene glycol, silicones, sulfates, triclosan, mineral oil, gluten, DEA and artificial color, the company said. The line is available at Vitamin Shoppe and Walmart for $8.99 per stick.
Sally Hansen unveils limited-edition Salon Chrome kits
NEW YORK — Coty’s Sally Hansen brand is looking to capitalize on a big social media trend with its latest launch. The brand will be introducing the first DIY nail it in the United States with its Sally Hansen Chrome kits, inspired by the Instagram trend of sharing #chromenails.
The limited-edition kits will be available in rose gold, peacock, holographic, gunmetal and mermaid. The kits each contain Miracle Gel Black-y O Base Coat and Miracle Gel Top Coat, as well as Chrome powder, Special Effect top Coat and a sponge applicator. To create the look, shoppers should apply two thin coats of Miracle Gel in Black-y O or Miracle Gel in Frill Seeker and allow to dry for two to three minutes, then use the applicator dipped in Chrome Powder on the nail with light pressure. They then apply the Special Effect Top Coat and allow to dry completely before sealing with Miracle Gel Top Coat.
The mermaid, rose gold, peacock and gunmetal kits will be available on Target.com starting in mi-August with a retail price of $20. The holographic kit will launch exclusively at Ulta stores in September and Ulta.com in October with a retail price of $30.
Crown Laboratories, Attitude win DSN/ECRM Buyers’ Choice Awards for sun care
BY DSN STAFF
ORLANDO — Crown Laboratories won the ECRM/Drug Store News Buyers Choice Award for its Blue Lizard Australian Sunscreen during ECRM’s recent Sun Care EPPS. Attitude was a finalist for its line of natural sun care products.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Blue Lizard Australian Sunscreen originated in Australia, where standards for sunscreen are the highest in the world. It delivers clinically proven, broad-spectrum UVA and UVB protection in a mineral-based, water-resistant, SPF 30+ formulation. Its Australian Sunscreen Sensitive 5.0 oz uses only high-quality natural minerals, zinc oxide and titanium dioxide, for broad spectrum UVA and UVB skin protection, is dermatologist-recommended and specially formulated for everyday protection on face and body, involving no potentially irritating chemicals
Additionally, the product’s patented BPA-free Smart Bottle changes colors in the presence of harmful UV rays, reminding users to cover up. The deeper blue the bottle becomes, the more UV rays are currently present.
Attitude is a Montreal-based company that develops all-natural sun, baby, and personal care products that are hypoallergenic and made from plant- and mineral-based ingredients. Its sun protection collection features 100% mineral sunscreens made from non-nano zinc oxide, a calendula after sun melt-in gel, a face stick and a fun and foamy sunscreen remover. According to the company, it’s the first sun care product line to be EWG Verified.
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