NSS names EVP sales for northeast region
ELLISVILLE, Mo. — National Sales Solutions has announced that Rich Siporin will be joining the sales management team as EVP sales for the northeast region. In this position, he will be responsible for sales development in the New England and New York area.
Siporin has more than 30 years experience in the CPG industry. Past experience includes management positions at Duracell, Playtex, Revlon, Sunbeam, and, most recently, Entertainment Games, where he was VP of sales and marketing. In this position, he led all sales, marketing, package design and customer support activities.
National Sales Solutions is a sales and marketing management company that specializes in helping consumer packaged goods manufacturers become established and grow their business at food, drug and mass.
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PrescribeWellness launches patient engagement tool through the American Pharmacy Allliance
ALISO VIEJO, Calif. — PrescribeWellness on Tuesday announced a partnership with the American Pharmacy Alliance to provide independent retail pharmacies with a low-cost, easy-to-implement patient engagement solution. The APA is a consortium of leading pharmacy software providers for more than 12,000 independent and small chain pharmacies in the United States.
“Lack of medication adherence is a major burden on the American healthcare system, and APA’s processing expertise combined with PrescribeWellness’ communications platform allows independent pharmacies to increase frequency of purchase, patient loyalty and medication adherence,” stated Al Babbington, CEO PrescribeWellness. "Independent pharmacies play an important role in preventive care, and their participation is critical to lowering overall healthcare costs."
The PrescribeWellness automated, personalized-communication solution focuses on delivering the right message at the right time, in the right language and through the right channel, in the actual voice of the independent neighborhood pharmacist. PrescribeWellness has executed millions of targeted patient interactions using its “Voice of Authority” solution, which has led to increased patient satisfaction, loyalty and retention, and has been documented to improve medication adherence among pharmacies in 12 states. The partnership will roll out regionally in May with full national coverage planned by September.
“The APA and its pharmacy system members have a very real commitment to our goal of expanding and improving patient-level services and adding more efficiency to the healthcare delivery system,” commented APA president Karl Steele. “This partnership with PrescribeWellness provides independent pharmacies with additional tools to compete with the big pharmacy chains.”
Stella Artois launches new cider to market on May 13
ST. LOUIS — Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.
Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions, the brewer stated. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.
Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110% growth in the United States, and this new brand helps to meet the growing demand for premium ciders with a more complex taste profile.
“Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” Oakley said. “Stella Artois Cidre has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”
With the U.S. cider market seeing triple-digit growth, it has become one of the fastest-growing beverage categories in the United States. Early growth in the category was driven primarily by sweeter domestic ciders; this has been balanced of late by a consumer demand for drier, premium European-style ciders.
“Cider drinkers are now approaching cider with a sophistication similar to that of wine drinkers,” said Marc Stroobandt, a Belgian master sommelier. “To capture their interest, ciders certainly need to be refreshing and savory, but people also want something a little more complex and distinct, which Stella Artois Cidre offers.”
Stella Artois Cidre will be fermented in Baldwinsville, N.Y., using apples picked from wine-growing regions in North and South America. At 4.5% alcohol by volume, Stella Artois Cidre is available in two packaging configurations: four-packs of 12-oz. bottles and single, 24-oz. bottles.
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