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NRF survey: Plenty of BTS shopping to do

BY DSN STAFF

WASHINGTON — According to the National Retail Federation and BIGinsight’s "2012 Back-to-School" survey, families with school and college-aged students as of Aug. 7 said they have more than half of their shopping lists to complete.

The average person with children in grades kindegarten through 12 has completed 40.1% of their shopping, while college shoppers and their families have completed slightly more at 45.3%.

Overall, school and college shoppers this year are expected to spend a total of $83.8 billion.

"It’s evident that there are plenty ‘last-minute shoppers’ this year and for retailers these next two weeks are of utmost importance when it comes to attracting families who still have apparel, electronics and school supplies to stock up on," NRF president and CEO Matthew Shay said. "Given how much of an impact the economy is having on consumers’ buying decisions, retailers will remain competitive up through the final sale after Labor Day, rolling out web, in-store and even mobile promotions to entice children and their parents."

The survey found that more college students and their families already have finished their shopping (16.4%), than school shoppers (7.8%). Additionally, there are fewer school and college shoppers who said they have not started their shopping yet (28.5% versus 31.1% of college shoppers last year, and 26.9% versus 28.3% of K through 12 shoppers last year.)

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Report: Collegiate millennials shaping culinary trends

BY Allison Cerra

ROCKVILLE, Md. — Packaged Facts and CCD Innovation, a San Francisco-based strategic food and beverage innovation agency, have unveiled a report that explores the culinary behaviors or preferences of collegiate millennials, those consumers ages 18 years to 22 years.

According to the "Collegiate Gen Y Eating: Culinary Trend Mapping Report," there are four major needs and seven culinary behaviors or preferences among this demographic. The report noted that current needs for powerful nutrition, flavorful food, comfort and indulgence, as well as speed and convenience are driving collegiate millennials’ food choices.

"The college environment, with its campus food courts, self-serve bars and convenience stores along with plenty of nearby cheap global eats, offers students an exceptional opportunity to experience new foods, flavor profiles and eating styles," CCD Innovation CEO Kimberly Egan said. "Just as minds expand in the classroom, palates expand in college and are forever altered. The food industry will need to respond to these adventurous consumers as they leave campus and start earning their own paychecks."

Click here for the full report.

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New party cup can be used again and again

BY Allison Cerra

WOODRIDGE, Ill. — Trudeau has debuted the Reusable Party Cup.

Reminiscent of the red plastic cups that frequently make appearances at festivities across the country, Trudeau’s reusable cup seeks to echo the same sentiment without affecting the environment.

"We are very enthusiastic and proud to be manufacturing our new reusable Red Party Cup," Trudeau USA EVP Marty Armstrong said. "Americans across the country can continue to celebrate and reuse their personal Red Party Cup over and over again while also saving the environment."

The Red Party Cup by Trudeau is available as a single cup, a 4-pack, and 6-pack. Trudeau is offering 72-count floor stands and 60-count round bin displays for merchandising at retail. The suggested retail price for a single cup will be $5.99 and product will be available in stores nationwide and online at ShopTrudeau.com in August. The cup will be the first product in a complete Party Collection by Trudeau. The Trudeau reusable cup soon also will be available in blue, yellow and green and will include an easy peel-off nametag for personalizing.

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