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NRF survey: Back-to-school shoppers using smartphones, tablets

BY DSN STAFF

WASHINGTON — A survey released Thursday by the National Retail Federation found that nearly one-third of tablet owners will use the device to purchase back-to-school items.

According to NRF’s 2011 Back-to-School and College surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information and even make purchases.

“Retailers are using everything in their arsenal to attract customers whenever and wherever they want to shop — and mobile retailing is a big part of that strategy,” NRF president and CEO Matthew Shay said. “Consumers looking to save time and money while shopping for school items will be able to find their favorite brands in an instant, complete their checklists, and purchase what they need all with a swipe of their finger.”

Though shopping via a smartphone or tablet device is still an emerging trend, many Americans already are keen on the concept. The survey found 4-in-10 (39.6%) college shoppers and 3-in-10 (30.2%) kindergarten through 12th grade shoppers with tablets said they plan to use their tablet devices to purchase products for back to school this year.

When it comes to smartphone shopping, 18.8% of kindergarten through 12th grade shoppers and 16.8% of college shoppers with smartphones said they will make purchases via their device.

Of the college shoppers with tablets, freshmen, juniors and graduate students will be the ones using tablet devices the most to purchase their school items. Nearly half of surveyed freshmen (47.2%), juniors (47.5%) and graduate students (47.4%) said they plan to purchase school products via their tablet.

According to data released in July, NRF found the average family with children in grades K-12 and in college will spend $603.63 and $808.71, respectively.

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IMS launches biosimilar market-measurement tool

BY Alaric DeArment

DANBURY, Conn. — With the global biosimilars market expected to expand nearly sixfold by the middle of the decade, market research firm IMS Health is launching a market-measurement tool for drug makers interested in getting into the space, the company said.

IMS announced the launch of IMS MIDAS Biosimilars, which it said would establish an industry-verified standard market definition for the biosimilars segment, enabling consistent analyses across geographies, therapies and manufacturers in more than 70 countries. Biosimilars, also known as follow-on biologics, are knock-off versions of biotech drugs.

"Innovative products and expanding indications are fueling new patient treatment options and greater demand for biologics around the world," IMS principal for global generics Alan Sheppard said. "For companies looking to expand in this space or to evaluate the competition, IMS can help track the performance and potential of existing biosimilars and determine how the segment is changing over time — all key to ensuring effective portfolio strategies and maximizing return on investment."

The IMS Institute for Healthcare Informatics estimated that global spending on biosimilars, which reached $311 million last year, will grow to more than $2 billion by 2015, with biosimilars expected to hit the U.S. market by 2014, thanks to a regulatory approval pathway in the Patient Protection and Affordable Care Act.

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Derma e hires mid-Atlantic sales manager to help grow national business

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare has announced the hiring of Marcia Derwin as mid-Atlantic regional sales manager, a new role to support the double-digit growth that the company is currently experiencing and to help increase its national business.

Derwin comes to Derma e with 12 years of experience in the natural products industry. She has worked in various roles, including broker manager, national educator and consultant. Her combined experience has lead to Derwin’s extensive knowledge in coordinating and making presentations to retail account chains and natural and specialty distributors, along with educating clients on how to achieve the highest success rates, the company stated.

With this new position, Derwin will be responsible for the sales of the company’s anti-aging and solution-oriented natural body care products in the mid-Atlantic territory. This includes territory development, account management and execution of tactical programs to grow new and maintain existing business. The position also will focus on training and education to reinforce the brand.

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