NRF names VP communications
WASHINGTON — The National Retail Federation has appointed a new VP communications.
Effective Apr. 9, Katie Wilson will be responsible for overseeing NRF’s industry efforts, a multitude of communication vehicles and advancing NRF advocacy priorities on issues important to the retail community, NRF said. She will assume many of the responsibilities of Ellen Davis, who was recently named NRF SVP and executive director of the NRF Foundation.
"Katie’s excitement about retail coupled with her public affairs background makes her an ideal candidate for our growing team," NRF president and CEO Matthew Shay said. "As NRF continues to expand its focus on advocacy and communications, bringing in top-notch talent with diverse experiences will help us elevate retail issues to another level in Washington."
Walgreens launches Way to Well Health Tour with AARP
DEERFIELD, Ill. — Walgreens will provide prevention and screening services to adults in underserved communities in a program it is sponsoring with AARP, the company said Thursday.
The chain announced the launch of the Walgreens Way to Well Health Tour with AARP, which will last through December and provide free tests, assessment, education and consulting to communities in cities with the highest prevalence of such diseases as cancer, heart disease and diabetes. Tests will include cholesterol, glucose, blood pressure, body mass index, body composition, skeletal muscle, resting metabolism, visceral fat, real body age and body weight. The tour will include four customized vehicles that will travel separate regions of the United States, including Puerto Rico.
The tour is part of the chain’s Way to Well Commitment, a four-year program on which it will spend $100 million. Through Jan. 31, 2013, the company will put 1 cent from the purchase of every private-label health-and-wellness product toward the Walgreens Way to Well Fund, for up to $3 million per year.
"Way to Well reflects our commitment to disease prevention and to improving everyday health through education and early detection," Walgreens president and CEO Greg Wasson said. "With AARP, the nationwide traveling health tour is one way we deliver on our pledge to improve lives by providing underserved communities greater access to the resources they need."
Duracell supports 2012 Olympic Games with new program
BETHEL, Conn. — As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.
The program — which is headlined by NBA All-Star and Olympic gold medalist, Dwight Howard, along with fellow Olympians Hunter Kemper, siblings Mark and Diana Lopez and Summer Sanders — which gives consumers a portal, the Duracell online Virtual Stadium, to provide encouragement for the athletes through videos, pictures and texts as they train and compete for the Olympic Games in London. As part of the program,by submitting motivational messages to the Duracell Virtual Stadium, consumers have the chance to win a trip to the Sochi 2014 Olympic Winter Games or a $500 Visa gift card, Duracell said. What’s more, the Duracell roster of athletes will bolster the “Rely on Copper to Go for the Gold” program through their support at events, social media activations and ongoing fan engagement, Duracell noted.
"Whether in training or using battery power in their everyday lives, athletes trust in Duracell to make sure they are always prepared for what life has to offer," Duracell North America general manager Volker Kuhn said. "Duracell is committed to powering Team USA, and it’s our privilege to provide consumers with a tangible and meaningful way to help athletes achieve their Olympic Games dreams."