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NRF: Easter spending doesn’t jump, on par with 2012

BY Jason Owen

WASHINGTON — According to a new spending survey from the National Retail Federation (NRF), consumer spending for Easter 2013 will be flat when compared to the holiday last year.

The NRF 2013 Easter Spending Survey, conducted by BIGinsight, was designed to gauge consumer behavior and shopping trends related to Easter. The poll of 5,050 consumers was conducted from March 5 to 11, 2013.

Keeping cost and their shopping list in mind, the average consumer celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food, flat with last year’s $145.28. Total spending will reach an estimated $17.2 billion.

“With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank,” said NRF president and CEO Matthew Shay. “And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday. Retailers are already lining their shelves with specials on chocolates, warm-weather apparel and even gardening tools and outdoor furniture.”

The survey found much of consumers’ budgets will go towards food for a family brunch or dinner: 86.9% of those celebrating Easter will spend an average of $45.26 on items needed for their holiday meal. Traditionally known as the kickoff to spring, many will specifically set out to purchase new spring attire. Nearly half (48.4%) will purchase clothing this Easter, spending an average of $25.91 on bright new outfits for their children and even something new for themselves. And, 9-in-10 (90.5%) will stock up on Easter candy, spending an average of $20.66 on jelly beans, chocolate and more. Additionally, consumers will spend an average of $20.82 on gifts, $9.49 on flowers and $9.11 on decorations.

When it comes to where people will shop for their Easter needs, the survey found families will shop for price and value. Most people (63.4%) will shop at discount stores and 4-in-10 (40.7%) will shop at their favorite department store. Others will shop at specialty stores (24.9%), online (21.1%) and specialty clothing stores (10.6%).

“While many of today’s consumers are coping with tight budgets, the Easter Bunny isn’t headed toward retirement in 2013,” said BIGinsight Consumer Insights director Pam Goodfellow. “Look for cost-conscious parents to scope the sale racks, head to discounters, and clip coupons to keep spending on track and to make the holiday special for youngsters this year.”

The survey also found that many people will utilize their smartphones and tablets to shop for Easter items. Four-in-10 (43.3%) smartphone owners will use their mobile device to research product information, look up store hours and location, compare prices and even purchase gifts and other items. Specifically, 14.8% say they will purchase Easter products with their smartphones. More than half (51.0%) of tablet owners will use their device to make purchases, research products and prices and look up retailer information, such as store locations and hours. One-in-5 (22.1%) say they will purchase something via their tablet.


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Coke’s Glaceau introduces sparkling Fruitwater

BY Jason Owen

NEW YORK — Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater.

Fruitwater is a naturally flavored, zero-calorie sparkling water beverage, not a seltzer, as some outlets have been reporting, Coca-Cola told DSN in an email correspondence. New Fruitwater is sweetened with sucralose, contains no juice and is available in five naturally fruit-flavored varieties: black raspberry (pictured here), orange mango, strawberry kiwi, lemon-lime and watermelon punch.

Fruitwater will be available in 16.9-fl.-oz. bottles.

Fruitwater sparkling water beverage is set to hit store shelves nationwide on April 1.


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Study finds rebates may spur healthy food purchases

BY Alaric DeArment

NEW YORK — Rebates on healthy foods may lead patients to purchase them more frequently, according to a new study by researchers in South Africa.

The study, published in the American Journal of Preventive Medicine, examined a program offered by Discovery, South Africa’s largest health plan. The HealthyFood program provides a cash-back rebate of up to 25% on healthy food purchases in more than 400 designated supermarkets around the country.

Examining supermarket scanner data from between 2009 and 2012 linked to 170,000 households with Visa credit cards, 60% of which were eligible for the rebate, the researchers found that rebates of 10% to 25% for healthy foods were associated with a 6% increase in the purchase of healthy food relative to total food.

In September 2012, Walmart and HumanaVitality a subsidiary of Humana that is a partnership between the health insurer and Vitality, itself a subsidiary of Discovery, introduced a pilot program to try the same thing in the United States. Under the program, HumanaVitality members get 5% savings when they buy products at Walmart that qualify for the mass-merchandise chain’s Great For You icon, including fresh produce and low-fat dairy.

"Price is an important factor in incentivizing wellness in America," Walmart president for health and wellness John Agwunobi said. "By offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole."


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D.RICHARD says:
Apr-12-2013 12:10 am

Many people think that healthy food is costlier and thus they avoid purchasing healthy items. So to encourage healthy eating among public, lowering costs of the food is important. Rebates on food items will increase the food purchases and people can buy healthy food frequently. http://www.medifasthealth.org/general/cheating-on-your-diet/

valens says:
Apr-07-2013 02:59 pm

Most grocery stores will have a section for spices, but will oftentimes also have spices in other areas of the store that aren't quite as expensive. For example, you might find Mexican spices in the spice aisle for a higher price than you'll find them in the Mexican food aisle of the store. Another key to saving money on food is to make sure you are not wasting anything. All leftovers can be used for another meal and in such way online loans no credit check will be avoided.

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