BEAUTY CARE

NPD: Prestige beauty sales rise after years of decline

BY Antoinette Alexander

PORT WASHINGTON — After years of declines, U.S. prestige beauty experienced a boost in 2010, with skin care proving yet again to be the strongest performer, according to beauty market research conducted by the NPD Group.

The market research company stated that U.S. prestige beauty generated $8.4 billion in 2010, up 4%, compared with $8.19 billion in 2009.

Prestige skin care was the strongest performer among the three beauty categories — skin care, fragrance and makeup. Skin care not only gained back what it had lost during the recession, but the category also surpassed pre-recession levels.

For the first time in two years, prestige makeup experienced category growth. Fueled by the double-digit growth of offerings from primers to anti-aging face products, to rich color options in lip and nail, 5-of-the-6 segments within makeup posted growth: face (up 3%), lip (up 3%), nail (up 39%), eye (up 2%) and other color (up 1%). Gift sets declined but had a unit growth of 3%.

Meanwhile, prestige fragrance experienced dollar sales that posted their first annual gain since 2006 as dollars grew 1% versus 2009, according to NPD. Juices, which excludes fragrance ancillary and gift sets items, grew 4% for both men and women, which helped drive the overall performance of 1% for both. Fragrance launches were up 3%, driven by men’s fragrance launches, which grew 10%. Gift sets declined in both the women’s (down 1%) and men’s (down 5%) market.

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BEAUTY CARE

Puristics Totally Ageless line arriving at select Walgreens

BY Antoinette Alexander

PEAPACK, N.J. — Consumer products company Scerene Healthcare is bringing its Puristics Totally Ageless skin care line to Walgreens on a regional basis in April.

The collection is available in select markets at select retail locations, including Rite Aid, King Soopers and Harris Teeter. Beginning in April, the line also will be available in Walgreens in the Milwaukee, Madison, Wis., and Denver regions.

The Puristics Totally Ageless line includes a night recovery cream, SPF 15 daily anti-aging lotion, advanced skin-rejuvenating lotion, revitalizing eye cream and intensive eye treatment.

The formulas feature the company’s exclusive Puristics peptide complex, which has been certified by EcoCert, the European organic-certification agency, the company stated. The products are free of parabens, phthalates and sulfates.

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New dry shampoo caters to consumers with wavy, curly hair

BY Antoinette Alexander

BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

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