BEAUTY CARE

NPD: Prestige beauty sales drop

BY Antoinette Alexander

PORT WASHINGTON, N.Y. The economy took its toll on U.S. prestige beauty in 2009, but there were a few pockets of growth, such as skin care for sensitive skin, according to research by market research company the NPD Group.

According to NPD, total U.S. prestige beauty receded to $8.19 billion in 2009, a loss of 6% compared with 2008.

The overall industry decline, according to NPD, was primarily driven by fragrance. Total sales of fragrance were $2.48 billion in 2009, down 10% in both men’s and women’s. One segment that performed slightly better than the overall market: fragrance gift sets.

Also struggling during 2009 was the prestige skin care category, which posted its first year of declines, down 4% in dollars to $2.47 billion. While the category struggled overall, skin care was the only beauty category to see growth in the fourth quarter 2009, up 2% in dollars. The key driver to the quarter’s results was basic skin care, specifically products dedicated to sensitive skin, which saw positive growth — outperforming anti-aging growth for the first time.

Prestige makeup experienced its second year of declines, down 5% in dollars to $3.16 billion. The only two segments to outperform the category were gift sets (up 2%), fueled by new face-focused sets and the face segment (down 2%), which was driven by mineral-based products. This was aided in part by the fact that 50% more new mineral products were introduced in 2009.

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Burt’s Bees natural toothpaste hits store shelves

BY Antoinette Alexander

NEW YORK Natural personal care company Burt’s Bees has introduced a line of Burt’s Bees natural toothpaste.

The line now is on the shelves in major retailers including CVS, Walgreens, Target and Walmart. The toothpastes, which have a suggested retail price of $4.99 each, are available with or without fluoride and fall into three different platforms:

  • Adult multicare formulas: Multiple benefits to naturally care for teeth and gums and a peppermint flavor
  • Adult whitening formulas: Added whitening power to naturally brighten teeth in two weeks and a peppermint flavor
  • Kids’ formula: Natural berry and orange flavors and colors.

The toothpastes are SLS-free and do not contain artificial colors, flavors, preservatives or sweeteners. According to the company, they are the first and only natural toothpaste line of products to be certified by the Natural Products Association.

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Clean & Clear shows off Finishes Collection at Gen Art event

BY Antoinette Alexander

NEW YORK Clean & Clear, a skin care brand by Johnson & Johnson Consumer Products, has unveiled its new Finishes Collection and kicked off a designer dress competition with arts and entertainment organization Gen Art.

At the Gen Art Fashion Alumni Celebration on March 16 the brand set up a “Skincare Station” where guests could receive a personalized skin care consultation and take home a gift bag filled with Clean & Clear Finishes.

The new Finishes line is designed to give teens the perfect finish to their daily skin care regimen. Designed specifically for young skin, the oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals.

All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become “best friends” with the designer. A panel of judges, which includes members from Gen Art, Clean & Clear and Seventeen magazine, will review the top users and will choose a winner based on originality, style, relevance and overall creation. The winner prom dress will be put into production and will be showcased in June at grand finale event in New York. The winning designer will receive $5,000 courtesy of Clean & Clear.

In addition, teens who visit Seventeen.com/StartToFinish can enter a sweepstakes for a chance to win the dress from the designer competition.

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