BEAUTY CARE

NPD: Prestige beauty sales drop

BY Antoinette Alexander

PORT WASHINGTON, N.Y. The economy took its toll on U.S. prestige beauty in 2009, but there were a few pockets of growth, such as skin care for sensitive skin, according to research by market research company the NPD Group.

According to NPD, total U.S. prestige beauty receded to $8.19 billion in 2009, a loss of 6% compared with 2008.

The overall industry decline, according to NPD, was primarily driven by fragrance. Total sales of fragrance were $2.48 billion in 2009, down 10% in both men’s and women’s. One segment that performed slightly better than the overall market: fragrance gift sets.

Also struggling during 2009 was the prestige skin care category, which posted its first year of declines, down 4% in dollars to $2.47 billion. While the category struggled overall, skin care was the only beauty category to see growth in the fourth quarter 2009, up 2% in dollars. The key driver to the quarter’s results was basic skin care, specifically products dedicated to sensitive skin, which saw positive growth — outperforming anti-aging growth for the first time.

Prestige makeup experienced its second year of declines, down 5% in dollars to $3.16 billion. The only two segments to outperform the category were gift sets (up 2%), fueled by new face-focused sets and the face segment (down 2%), which was driven by mineral-based products. This was aided in part by the fact that 50% more new mineral products were introduced in 2009.

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Burt’s Bees natural toothpaste hits store shelves

BY Antoinette Alexander

NEW YORK Natural personal care company Burt’s Bees has introduced a line of Burt’s Bees natural toothpaste.

The line now is on the shelves in major retailers including CVS, Walgreens, Target and Walmart. The toothpastes, which have a suggested retail price of $4.99 each, are available with or without fluoride and fall into three different platforms:

  • Adult multicare formulas: Multiple benefits to naturally care for teeth and gums and a peppermint flavor
  • Adult whitening formulas: Added whitening power to naturally brighten teeth in two weeks and a peppermint flavor
  • Kids’ formula: Natural berry and orange flavors and colors.

The toothpastes are SLS-free and do not contain artificial colors, flavors, preservatives or sweeteners. According to the company, they are the first and only natural toothpaste line of products to be certified by the Natural Products Association.

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King of Shaves revamps line for women

BY Antoinette Alexander

NEW YORK U.K. shave brand King of Shaves has redesigned and reintroduced its shaving line for women, taking a fun and flirty approach to the line that now flies under the Queen of… banner.

Hitting Target and Duane Reade stores during spring are the new Ta-da! shaving gel and Ooh la la! shaving gel products priced at $3.99 each.

Ta-da! shaving gel is a paraben-free formula that is infused with tea tree oil. Ooh la la! shaving gel is a paraben-free formula that is infused with aloe vera to soothe skin.

Currently available for men is the new King of Shaves Azor Advanced Shaving Gel and Azor System Razor. These two products are designed to work together for the ultimate close yet comfortable shave.

The shave gel is a black mentholated gel that has micro-magnetically enhanced particle technology to help the gel “stick” to the Azor razor’s blades throughout the shave reducing the chance of irritation or burn when shaving. The formula is free of sodium laureth sulfate and parabens and uses King of Shaves’ skin surface-enhancing technology and advanced lubrication system to help protect, moisturize and lubricate skin throughout the shave. The suggested retail price is $6.99.

Key features of the Azor System Razor include a flexible “reflex hinge” that allows the razor’s head to bend and flex with every contour and curve of the face, a soft rubber bumper that helps lift hairs to protect against nicks and cuts and prevent ingrown hairs, and four Endurium-coated blades that stay sharper for longer.

The suggested retail price starts at $8.99 (includes two extra blade cartridges). Replacement cartridges are $8.99 for four and $14.99 for eight.

The Azor System Razor and Advanced Shaving Gel are available at A&P, CVS.com, Drugstore.com, Duane Reade and Pathmark.

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