BEAUTY CARE

NPD: Prestige beauty in China enjoyed double-digit growth in 2011

BY Antoinette Alexander

PORT WASHINGTON, N.Y.  — Total prestige beauty in China — which is those products sold mainly in department stores and Sephora stores in the top 10 cities in mainland China — rose 21% in 2011 compared with 2010, according to beauty market research by NPD.

The skin care and makeup categories each showed healthy growth of 23% and 17%, respectively. Anti-aging continued to be the driving engine by taking half of the skin care category sales and posting a robust growth of nearly 27% in 2011 compared with 2010. Hydrating (up 19%) and whitening (up 15%) skin care also played a big role in category growth. 

In prestige makeup, the face segment captured 59% of the category’s dollar share and increased 18% in dollar sales from 2010.

Products that make the face look lighter and smoother, such as foundation and makeup base, continued to play a key role in China. Foundation and makeup base led the face category, up 24% and 30%, respectively. 

In addition to face products, lip products helped drive the growth in makeup, up 26.5% in 2011. Lipstick sales grew 31% and lip gloss posted a 22% increase. On the other hand, sales of eye products were soft (up 6%) due to mascara’s sharp decline of 3% in dollars and the slower-paced sales of eye shadow and eye liner.

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FaceLube partners with former welterweight boxing champ Victor Ortiz

BY Antoinette Alexander

LOS ANGELES — Men’s skin care line FaceLube Automotive has announced a partnership with former welterweight boxing champion Victor Ortiz to create the Victor Ortiz men’s anti-aging skin care pack.

This exclusive line, “VO by Victor Ortiz,” will launch at the RIO Spa and Salon Memorial Day weekend to coincide with the start of the World Series of Poker Tournaments hosted by the RIO Hotel & Casino, where more than 100,000 men are expected to attend.

FaceLube is adding a knockout punch to their marketing efforts by adding a Victor Ortiz line. Items in the Victor Ortiz Men’s anti-aging skin care series include a natural anti-aging sunscreen for men and premium anti-aging shaving pack.

Both FaceLube and Victor Ortiz are members of the TLK Fusion family. TLK Fusion, a Hollywood marketing firm, has already contributed to the development of several celebrity lifestyle brands.

 

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Schick Intuition launches ‘The Simplicity Project’

BY Allison Cerra

SHELTON, Conn. — Schick Intuition is seeking to make women’s lives easier through a new program launched via the brand’s Facebook page.

"The Simplicity Project" — which offers consumers simplicity tips and tools, savings and more — stems from a recent survey conducted by Schick Intuition and Wakefield Research that underscored the need for women to simplify their lives.

"Schick Intuition is all about making women’s lives easier," Schick Intuition brand manager Krista Kiisk said. "Our ‘simplicity survey’ revealed 71% of women have at least one girlfriend who needs to simplify her life. With the launch of the Simplicity Project, we created a complete program to help women on their daily journey to finding balance so they can enjoy what matters most."

As part of the program, the brand is partnering with organizational expert Jill Pollack. Pollack’s expertise will be used in several components of the program, including the "simplicity quiz" on the Schick Intuition Facebook page, where fans will learn if they are one of four "simplicity" personalities: Queen of Clutter, Last Minute Lady, Yes Ma’am or Miss Simplicity. After completing the quiz, fans then receive customized tips from Pollack for their specific personality type. What’s more, consumers will receive tips from Pollack throughout the summer to help fans on their journey to simplicity. As a special bonus, consumers (for a limited time) will be able to download coupons for up to $4 off Schick Intuition razors and refills after taking the quiz.

"The Simplicity Project," which will continue throughout the summer, will include blogger diaries, weekly giveaways of Jill’s favorite products and the Simplicity Sweepstakes, where one lucky winner will receive a simplicity makeover from Pollack.

"I’m so excited to partner with Schick Intuition to help women organize and simplify their lives," Pollack said. "I see myself as a personal trainer for the home and office. With a few simple tips and a little dedication, we’ll help women across the country lead smoother lives."

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