NPD Group: Nails, lips will be hot this holiday
PORT WASHINGTON, N.Y. — This holiday season nail and lip color are expected to be hot holiday items, and consumers can expect to see an array of colors and textures in both categories this season, according to The NPD Group.
The prestige nail and lip segments posted healthy growth in U.S. department store sales in the first 11 months of the year, according to The NPD Group.
“Makeup was not always the ‘go to’ gift, but with the recent multi-effect trends in the lip and nail segments, it will be one of the hot items this holiday season,” stated Karen Grant, VP and senior global industry analyst of The NPD Group.
The lip segment, consisting of lip color, lip liner, lip gloss and applicators, generated more than $548 million year-to-date, January through November 2012, and increased 9% in dollars versus the same time last year. The big winner in the lip segment was lip color, which posted an 11% growth in dollar sales year-to-date 2012.
A small, but growing category, the nail segment — consisting of color enamel, base/top coasts and nail care — was even more impressive. The segment generated $33 million year-to-date through November 2012 and posted a 49% growth in dollar sales, compared with same time last year. Color enamel alone increased 51% in dollars year-to-date 2012.
“The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures — from gel and caviar to velvet and sequin nails. Innovative textures and ‘hybrids’ are showing up in lips as well, creating a whole new breed of lip colors. We expect these novel canvases to sparkle as a unique gift from a stocking stuffer to a year round ‘gift-to-self,’” added Grant.
Murad names chief marketing officer
EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.
Dawson will report to Richard Murad, GM. In this role, Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.
Dawson comes to Murad from Estée Lauder Cos. and has more than 25 years experience in the beauty and cosmetic industries, and having worked on three continents, brings a global perspective to the company. Most recently, Dawson was the VP global innovation, responsible for corporate strategy of the hair care and natural and green categories. Prior to that, Dawson joined Aveda as executive director of global spa development, and was subsequently promoted to VP global marketing in 2005.
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Fragrance sets remain popular for holiday season
NEW YORK — Fragrance gift sets are no doubt a popular choice during the holiday season, and manufacturers hope that this year is no exception.
Over the course of the entire year, 40% of individual fragrance sales take place during the holidays, while 80% of fragrance gift set sales occur during the holiday season, according to stats from the SymphonyIRI Group database cited by Coty.
What makes scent such a powerful sense? Well, it’s the first of the five senses to develop, and the only one that is fully mature at birth. The average human is able to recognize approximately 10,000 different odors, and scents have been shown to have a significant effect on one’s mood, Coty noted.
Coty is currently promoting for the holiday several fragrance gift sets, including its Beyoncé Pulse two-piece gift set, Closer by Halle Berry two-piece gift set and Celine Dion four-piece coffret.
Furthermore, the NPD Group reported that within prestige department stores, fragrance sets continue to be the go-to gift set for the holiday season, and represent 34% of total prestige fragrance sales annually. While men’s and women’s fragrance gift sets both posted healthy growth, the category was strongly driven by men’s fragrance gift sets (i.e., up 14%), double the dollar growth of women’s (i.e., up 7%) during year-to-date 2012.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.
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