BEAUTY CARE

NPD: 2009 a year of decline for prestige beauty sales

BY Antoinette Alexander

NEW YORK The U.S. prestige beauty industry experienced a 6% decline in dollar sales during 2009, according to recent data from market research company the NPD Group.

Prestige fragrance posted the biggest declines, followed by prestige makeup, and prestige skin care.

“Make no mistake, 2009 was a most challenging and difficult year for the prestige beauty industry,” stated Karen Grant, VP and senior global industry analyst for The NPD Group. “Yet, particularly as we entered fourth quarter, there was evidence of some recovery as well as areas of growth across categories, at both ends of the price spectrum. Those could be found in the positive sales of products like smaller size women’s fragrances, innovations in foundation and concealer products, anti-aging and specialized basic skin care, and hair care.”

NPD noted that the food/drug/mass channel (excluding Wal-Mart) was flat in 2009. Similar to the prestige beauty market, fragrance sales declined.

Makeup sales in the mass channel experienced growth and skin care sales were flat overall; however, excluding hair care, sales of skin care products at mass actually experienced growth in line with makeup.

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Naturally Fresh freshens up Web site

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh deodorant crystal, a 100% pure and natural alternative to conventional deodorants, has announced the launch of its new interactive Web site.

The updated site, located at Naturallyfreshdeodorantcrystal.com, offers new interactive features, including a store locator, a user-friendly account monitor and more information on health and natural products.

“We wanted to give our customers a place to turn to for all their deodorant and natural living questions,” stated Ted Alflen, CEO and founder of Naturally Fresh deodorant crystal. “Our vision has always been to provide healthy, effective products formulated without harmful chemicals. Our new site better portrays this mission through its informative focus.”

New features include:

  • Store locator: Type in a zip code and find a store.
  • Personal accounts: For those looking to buy products online, it’s now more user friendly. Customers can now create accounts, view orders and keep track of their online history.
  • New sections: The new Naturally Aware section has been added to keep customers up-to-date on natural living and deodorants. The FAQ and Supporting the Cure links also have been enhanced.
  • A new look: The site offers a clean, crisp design that is easy to navigate.

Naturally Fresh deodorant contains no harmful aluminum or parabens. According to the company, the products are extremely gentle, yet effective at eliminating body odor-with 24-hour protection.

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L’Oreal Paris launches Go 360° Clean facial cleansers

BY Antoinette Alexander

NEW YORK L’Oreal Paris has announced the launch of a new innovation in skin cleansing technology, Go 360° Clean facial cleansers, with the help of actress Freida Pinto, best known for her starring role in “Slumdog Millionaire.”

The advertisements, featuring Pinto, began unveiling the new skin care products on network and cable television in early January.

Throughout the campaign, Pinto demonstrates the unique “Pop-Out. Pour-On. Go Clean” design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for a pore-by-pore daily cleansing experience.

The Go 360° Clean Scrublet cleansing tool is a super-soft, flexible cleansing disc that applies the collection?s cleansers with 500 extra-supple touch points that gently glide across the skin, activating the cleanser formulas on contact and, creating a hi-foaming lather for a deep clean.

Pores look smaller and skin is cleaner, smoother and softer, according to the company. The Go 360° Clean collection offers a range of four high-foam cleansers that are calibrated to perform with the Scrublet. These four formulas meet the needs of all skin types to cleanse deep to remove dirt and oil.

L’Oreal Paris Go 360° Clean is available at retail as of January. The suggested retail price is $6.99 each.

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