HEALTH

NPA christens Vegas convention with new name

BY Michael Johnsen

WASHINGTON — The Natural Products Association and New Hope Natural Media, which produces the NPA’s official trade show and conference, announced a new name for the organization’s upcoming annual event — Natural Products Association MarketPlace.

The annual exhibit conference will be held at the Las Vegas Convention Center June 23 through June 25.

“This change serves to realign the show with the goals and ideals of the association to better serve those who make and sell natural products,” stated Fredrik Linder, president of New Hope Natural Media.

The Natural Products Association represents more than 1,900 retailers, manufacturers and suppliers of natural products.

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HEALTH

New blood-pressure monitor connects to Apple devices

BY Allison Cerra

LAS VEGAS — A designer and manufacturer of digital personal healthcare products has launched a blood-pressure monitoring system for the Apple iPhone, iPod Touch and iPad.

IHealth Lab’s iHealth blood-pressure monitoring system lets users measure and track their blood pressure and heart rate.

“Empowering people to manage their personal health care is our passion,” said Yi Liu, iHealth Lab CEO. “The future of health management starts with the individual. By identifying how daily activities affect one’s vitals, like blood pressure and heart rate, people can be more proactive about their personal health care.”

The iHealth blood-pressure monitoring system, which includes a battery-powered docking station and blood pressure arm cuff, is available for $99.95 from iHealth99.com.

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Atkins kicks off 2011 marketing campaign

BY Allison Cerra

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins’ free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

Additionally, actress Courtney Thorne-Smith once again is joining the campaign as Atkins’ spokewoman.

Monty Sharma, Atkins Nutritionals CEO, said the company’s campaign builds off its success in 2010. "The Atkins kit is unique in that it offers all the key information about Atkins for free, while providing consumers with practical tools, such as three free bars and a quick-start guide, to launch people on their weight-loss journey," Sharma said.

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