HEALTH

NPA calls on members to oppose Dietary Supplement Labeling Act

BY Michael Johnsen

WASHINGTON — The Natural Products Association on Thursday launched a grassroots campaign to oppose the Dietary Supplement Labeling Act, recently introduced in Congress by Sen. Richard Durbin, D-Ill., and is urging its more than 1,900 members to ask their legislators to oppose the legislation by sending them a letter at NPAinfo.org/Durbin.

According to the association, the bill would direct the Department of Health and Human Services to create a list of ingredients and proprietary blends of ingredients that “could cause potentially serious adverse events.”

"This overly broad language takes the regulation of supplements well beyond the current, effective rules governing the industry,” the NPA stated.

Durbin cited the issue of energy drinks and foods masquerading as dietary supplements when introducing the legislation. NPA executive director and CEO John Gay responded, “The NPA supports actions by the [Food and Drug Administration] to hold accountable those who violate the law, and we’ve done our part through self-regulatory activities to ensure accuracy, quality and safety in the dietary supplement industry. … The U.S. supplement industry has an excellent safety record, and burdensome, duplicative new regulations are not needed."

“It may appear that this proposal has an uphill climb in this Congress, but it is important that we do not let bad bills get any traction," Gay added. "If we do not make our position known, we could find ourselves facing a bill with 30 co-sponsors.”

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+MD Wellness Gel Spa Socks

BY Michael Johnsen

+MD Wellness showcased its line of Gel Spa Socks that help moisturize and heal conditions like eczema, psoriasis and cracked, dry skin. Selling for a suggested $13.99, the gel is a thermoplastic rubber that does not disintegrate with use like many silicone products. The TPR gel also is hypoallergenic, absorbs shock and is washable and reusable. The yarn content in the body of the sock is 80% cotton, 18% polyester and 2% spandex. The socks are available in blue and pink colors. For more information, visit Linwellness.com/Products.html.

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Extenze extended-release liquid gelcap

BY Michael Johnsen

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time. The male enhancement brand launch will be supported with a $32 million television campaign with placements including CNN, A&E, ESPN and Syfy. Suggested retail price is $44.95. For more information, visit Extenze.net.

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