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Novo Nordisk donates $80,000 for diabetes education in Minn.

BY Alaric DeArment

ROCHESTER, Minn. — Novo Nordisk is offering $80,000 to diabetes-education programs in a Minnesota city, the Danish drug maker said Friday.

The company said it would give the money to support local organizations that educate people living with Type 2 diabetes in Rochester, Minn.

"Nearly 438,000 Minnesotans are projected to have diabetes by 2015," Novo Nordisk director of U.S. corporate giving and social impact Diana Blankman said. "The diabetes epidemic is not slowing down. At Novo Nordisk, we consider it our duty to continue to work closely with these community-based organizations that are vital to creating change in diabetes education from the ground up."

CORRECTION: An earlier version of this article stated a similar initiative took place in Rochester, N.Y., which did not occur. We apologize for the error.

 

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Kimberly-Clark expands feminine care portfolio with new U by Kotex Extra pads

BY Antoinette Alexander

DALLAS — U by Kotex, a feminine care brand by Kimberly-Clark, has introduced U by Kotex Extra pads — a new maxi pad designed to provide maximum, heavy-duty protection.

The brand’s most absorbent pad yet, U by Kotex Extra pads is inviting girls to put it to the test in their own "real life product demos" and experience firsthand how it performs. Girls can receive a free U by Kotex Extra pad sample at ubykotex.com and share the results of their "real life demos" using #demodiaries. 

With the launch of U by Kotex Extra pads, the U by Kotex brand now offers a full spectrum of coverage absorbency, including U by Kotex Click and Sleek tampons, U by Kotex CleanWear pads and U by Kotex BarelyThere and Curves liners.

The new U by Kotex Extra pads have a soft dual cover that keeps wearers clean and dry, an ultra-flexible four-layer absorbency system, and Tru-Fit wings that help prevent bunching and scrunching and keep the pad in place, the company stated.

The launch of U by Kotex Extra pads is supported by a multi-faceted commercial marketing program, including television, print and online advertising, online demo diaries, digital partnerships and retail support.
 

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Dove adds mint and dark chocolate to Dove Promises line

BY DSN STAFF

HACKETTSTOWN, N.J. — Today, Mars Chocolate North America announced a new addition to the Dove dark chocolate family with new Dove Mint & Dark Chocolate Swirl.

Dove Mint & Dark Chocolate is available in both large bars and individually wrapped Dove brand Promises. The suggested retail price is $1.99 and $3.49, respectively.

To help introduce this tasty new treat, Dove turned to the Hollywood celebrity and television host Mario Lopez. At an event in Los Angeles, Dove unveiled a life-sized bust of Lopez for attendees to sample bites of the "mint chocolate swirled Mario."

"As the number one solid dark chocolate on the market, we continue to find new and innovative ways to expand our Dove dark chocolate portfolio," said Roy Benin, chief consumer officer, Mars Chocolate North America. "The combination of mint and dark chocolate tastes great together, and the way in which we’ve uniquely combined these flavors truly does make this product ‘taste as good as it looks’."


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