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Novavax appoints Driscoll as new VP, CFO and treasurer

BY Alaric DeArment

ROCKVILLE, Md. A company that makes vaccines using virus-like particle technology has made a new executive appointment.

Novavax announced the appointment of Frederick Driscoll as VP, CFO and treasurer. Driscoll will report to president and CEO Rahul Singhvi. Driscoll previously served as CFO, president and CEO of Genelabs Technologies.

“We are pleased to welcome Fred Driscoll to Novavax as our new chief financial officer,” Singhvi said in a statement. “Fred is joining Novavax at a time of significant growth, and his contribution at such a critical juncture will be welcome by everyone on our executive team.”

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Rite Aid launches Rite Aid Video Values

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid Thursday evening announced a new online savings program to be hosted at www.riteaid.com, where consumers who opt into viewing short informational videos on select products will receive coupons.

“Whether it’s in stores or the path our customers take to get to stores, we’re dedicated to creating an exceptional shopping experience,” stated John Learish, Rite Aid SVP marketing. “This launch of Rite Aid Video Values reinforces our commitment to customers and brands. It’s both a fresh offering for consumers and an accountable sales tool that allows brands to understand the direct impact their video has on sales.”

Videos on the site are organized by brand, category or manufacturer. In addition to product coupons, participants who watch enough videos can earn a $5 Rite Aid “bonus coupon.” Early vendor participants include Procter & Gamble, Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth.

The Video Values program was created by AdPerk, a provider of strategic video marketing solutions for retailers.

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Bashas’ to offer a Senior Discount Day

BY Alaric DeArment

CHANDLER, Ariz. A grocery store chain that recently filed for bankruptcy protection hopes to lure more customers with a discount program.

Bashas’ announced that it would offer a Senior Discount Day, offering a 10% discount to customers 55 years and older who purchase more than $15 worth of goods. The discount would not cover alcohol, tobacco or prescription drugs.

Bashas’ filed for bankruptcy protection under Chapter 11 last month, closing 10 stores in Arizona on July 21.

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