HEALTH

Novartis Consumer launches My Migraine Triggers app

BY Michael Johnsen

PARSIPPANY, N.J. — Novartis Consumer Health on Wednesday announced the development of a convenient migraine trigger tracking tool, My Migraine Triggers App, with a neurologist. The company also partnered with Jordin Sparks, singer, actress and Broadway performer, and Keri Peterson, an internist at Lenox Hill Hospital, on the launch of "Managing Migraines: Know Your Triggers. Know Your Treatment," an educational campaign to raise awareness around the importance of knowing individual migraine triggers. 

The campaign is designed to raise awareness of the importance of tracking migraine triggers so sufferers can better manage their migraines. While certain triggers may increase the risk of a migraine, triggers vary from person to person. According to women surveyed by Novartis, 83% said they would like better tools to help them track the triggers that lead to their migraines so that they can better manage attacks.   

"I was shocked to learn that less than half (45%) of female migraine sufferers surveyed regularly share migraine trigger information with their physician," Peterson stated. "The new My Migraine Triggers app has a great feature [that] enables my patients to send me data about their migraines before they even walk into my office, allowing me to create a better treatment plan." 

Available for free on iTunes, the app allows migraine sufferers to track the causes of their migraines and share them with their physician. Migraine sufferers can chart out a daily log of information into customizable reports to better understand which activities, foods and beverages are associated with the onset of their headaches. 

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Rocasuba launches transdermal patch packed with homeopathic energy

BY Michael Johnsen

MASHPEE, Mass. — Rocasuba on Wednesday launched a homeopathic energy-booster utilizing a unique patch delivery system. Providing up to five hours of energy, the product delivers homeopathic ingredients, including naturally derived caffeine, tea extract and zinc.

"From birth control to nicotine, the use of patches has become increasingly popular as an alternative to ingesting products," stated Rob Trow, Rocasuba CEO. "Since we’re a company that believes in making the lives of our consumers less complicated, we are confident SpotOn’s new patch technology will resonate with both men and women who want an easier, healthier answer."

Spot On Energy will be sold at most national drug stores and retailers nationwide, including CVS, Walgreens and Family Dollar stores, the company reported.

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Bayer Healthcare partners with Vitamin Angels on ’10 Million Stronger’

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer Healthcare on Wednesday announced that they have teamed up with Vitamin Angels to launch 10 Million Stronger, a charitable initiative aimed at delivering vitamin A to 10 million children worldwide who are suffering from vitamin A deficiency.

To kick off 10 Million Stronger, in its inaugural year, Bayer Healthcare will donate $300,000 in 2012 to Vitamin Angels. Via the Flintstones Vitamins Facebook page, 10 Million Stronger also encourages the community to get involved through donations, as well as raising awareness of the initiative.

“We’re proud to say that generations of children have been raised on Flintstones Vitamins, and we hope that by bringing attention to this important cause through 10 Million Stronger, the Flintstones Vitamins community will be inspired to join our effort and help us realize our goal of reaching 10 million children in need worldwide,” stated Barton Warner, VP marketing at Bayer HealthCare.

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