News

Not Your Mother’s to help raise funds for Young Survival Coalition

BY Antoinette Alexander

TAMPA, Fla. — October is breast cancer awareness month and, for a second year in a row, Not Your Mother’s hair care brand has selected to donate 10% of all its online sales during the month to the Young Survival Coalition. Not Your Mother’s also will support the charity and help raise awareness via its social media network, and will offer promotions and giveaways. 

"We partnered with YSC because we want to help spread their important message among our young customers," stated Bethany Pagliarulo, Not Your Mother’s owner. "Contrary to common belief, young women do get breast cancer and generally face more aggressive cancers and lower survival rates." 

Young Survival Coalition is a global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women.

Not Your Mother’s is a Tampa-based hair care company under Demert Brands. Targeting a young, trend-savvy audience, the line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions. Not Your Mother’s is sold at more than 10,000 U.S. retail locations, as well as in Australia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Mylan, Somaxon settle insomnia drug suit

BY Alaric DeArment

PITTSBURGH — Mylan has settled a patent litigation suit filed by Somaxon Pharmaceutical concerning an insomnia drug, Mylan said.

The generic drug maker said that under the settlement, it would have the right to sell doxepin hydrochloride tablets in the 3-mg and 6-mg strengths starting in January 2020. The drug is a generic version of Somaxon’s Silenor.

Mylan will have the right to sell its generic version of Silenor for 180 days under a license from Somaxon, a period that may be extended for up to 360 days, after which Mylan can sell its version of the drug under its own regulatory approval application.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Burt’s Bees expands with earth-friendly lifestyle brand for babies, moms

BY Antoinette Alexander

NEW YORK — Natural personal care brand Burt’s Bees has inked a licensing deal with Ayablu to launch a Burt’s Bees Baby-licensed lifestyle brand for babies and moms.

The line debuts with a collection of newborn essentials, including apparel, accessories, bath linens and gift sets, and soon will expand into multiple categories across baby, home and lifestyle. Burt’s Bees Baby recently launched at select Target stores and on Target.com, and will be available Aug. 1 at buybuy Baby and on BabiesRUs.com. Burt’s Bees Baby will launch a website in September.

Burt’s Bees Baby will grow beyond newborn essentials to offer additional size zones in apparel and accessories for toddlers and children. New categories will include gifts, linens (e.g., towels and bedding), gear (e.g., canvas diaper bags, etc.), health and safety (for mother and child), bath and grooming (expanding existing assortment), play-time (e.g., educational toys, play-mats, indoor and outdoor toys), seasonal (e.g., holiday cards, gifts, decor), furniture, and additional product offerings for the family, including Mom, Dad and siblings.

Burt’s Bees Baby will provide organic products that are accessible and financially attainable for the mass consumer. For example, a 100% organic three-piece newborn apparel set (bodysuit, bib and hat) will retail for $9.99; a 100% organic baby knit terry coverall: $14; a 100% organic cotton hooded blanket: $16; a seven-piece "Better Bath Time Basket" (includes a 100% organic cotton robe, hooded towel, two washcloths, and Baby Bee shampoo, wash and nourishing lotion): $39.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES