BEAUTY CARE

Nostalgic candy saluted in new Mariah Carey fragrance

BY Antoinette Alexander

NEW YORK Elizabeth Arden and Bazooka Candy Brands, a division of Topps Co., have teamed up to launch Mariah Carey’s new candy-inspired fragrance collection called Lollipop Bling.

The collection was inspired by the fun and playful nature of Carey’s marriage proposal. The story goes that when actor and rapper Nick Cannon proposed to Carey he presented her with a Ring Pop, the gem-shaped lollipop that is on a ring. Upon opening the packaging, she found a proper engagement ring inside.

Lollipop Bling will launch at select department stores nationwide in July, including Macy’s, Dillard’s, Ulta and Sephora. The 1-oz. bottle will retail for $35. Early next year, the fragrances are expected to make their way to drug stores and mass-market retailers like Walmart.

“At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer,” stated Scott Beattie, chairman, CEO and president of Elizabeth Arden. “In today’s dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category.”

Each fragrance purchase will include a Ring Pop, and the ad features Carey wearing Ring Pops. The packaging and fragrances — available in Honey, Mine Again and Ribbon scents — are candy and flavor inspired.

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BEAUTY CARE

Finesse launches line for aging hair

BY Antoinette Alexander

STAMFORD, Conn. Lornamead’s Finesse hair care brand is tackling the symptoms of aging hair with its new Finesse ReVitality line.

Finesse ReVitality, which is enhanced with a complex of collagen, CoQ10 and antioxidants, is designed specially for women concerned about aging. The formula promises to improve strength and softness of hair after just one use.

According to the company, three-quarters of women surveyed by the brand agreed that their hair has changed over time. In addition to changes in their natural hair color, women cited increased coarseness, dryness, brittleness and thinning as new challenges for their hair. As a result, fewer than 2-out-of-10 women described their own hair as “healthy.”

“Finesse ReVitality fills a gap in the marketplace by meeting beauty needs that have been overlooked until now,” stated Randy Sloan, CEO of Lornamead. “Our formula takes the best of what’s been learned in skin care and now applies it to hair care to satisfy a beauty need of older women.”

The ReVitality line is designed to:

  • Plump: A complex that includes collagen helps to increase elasticity and aids hair in retaining moisture and plumpness;
  • Repair: CoQ10, proteins and amino acids defend against damage; and
  • Protect: Antioxidants promote healthy scalp, laying the foundation for healthy hair.

The collection includes hydrate and recover shampoo and conditioner, volumize and correct shampoo and conditioner, fortify and protect leave-in treatment, and stimulate and refine pre-shampoo treatment.

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RAPP tapped to spearhead global digital marketing initiatives for Coty brands

BY Antoinette Alexander

NEW YORK Coty has selected global digital agency RAPP to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands.

“We feel that Coty’s success has been the result not only of our portfolio of top beauty and luxury brands, but also our spirit of entrepreneurship and our commitment to staying on the cutting edge of what consumers want. In partnership with RAPP, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being,” stated Steve Mormoris, SVP of global marketing for Coty.

RAPP’s New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. RAPP is a unit of the Omnicom Group.

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