HEALTH

Northwest Natural, Cargill introduce Vitafusion HeartOne

BY Michael Johnsen

MINNEAPOLIS Northwest Natural Products last week announced a partnership with Cargill on the introduction of a line of heart-healthy adult gummy vitamins to be called Vitafusion HeartOne.

The gummy vits contain 0.4g of CoroWise, a plant sterol formulation that helps maintain healthy cholesterol levels and will be available through Target in April and Walgreens in May.

“We are happy to partner with Cargill on [a] gummy vitamin for adults made to support heart health and cholesterol levels,” stated Kate Jones, president of Northwest Natural. “The proven power of CoroWise is a great fit with the delicious taste of Vitafusion gummy vitamins.”

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Elations rewards baby boomer volunteer force

BY Michael Johnsen

CINCINNATI Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program designed to reward baby boomers who are an active part of the volunteer force in the United States.

Former Olympic gymnasts and community activists, Nadia Comaneci and her husband Bart Conner, are kicking-off this program and will help choose the top projects pitched by boomers who will be awarded cash grants coupled with the expert advice, resources and tools to help them get their projects done. 

Spurred in part by the tight job market and down economy, baby boomers with altruistic goals are more and more volunteering in place of donating, Elations stated.

“Elations launched this campaign to help fuel this growing population of active volunteers, motivate more people to get involved and to recognize their efforts and the positive impact they are having on communities around the country,” said Michael Burton, Elations director of marketing.

For more about this program and to apply for the grants visit either Facebook.com/Elations or Elations.com. Three winners will be announced July 30.

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Quigley now ProPhase Labs

BY Michael Johnsen

DOYLESTOWN, Pa. Following its annual shareholders meeting held here last week, shareholders voted to change the name of the Quigley Corp. to ProPhase Labs Inc. The name change became effective as of Thursday, May 6. The new corporate Web site will be www.prophaselabs.com.

“The vote was a culmination and affirmation of more than a year of very hard work,” stated ProPhase CEO Ted Karkus. “The shareholder support for our team is very much appreciated. Our new identity sets the stage for a new growth phase for our company by improving our image with our important retailers as well as with investors.”

The roll-out of the corporate identity change to ProPhase Labs will occur over the next six-to-eight weeks, which will include a new corporate log and new packaging for Cold-Eeze and Kids-Eeze.

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