HEALTH

Nordic Naturals, Lipid Technologies partner on omega-3 blood test distribution to doctors

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals and Lipid Technologies on Tuesday developed a partnership to ensure that practitioners have easy access to the Holman Omega-3 Blood Spot Test for their patients. The Holman Omega-3 Blood Spot Test delivers a fast, easy and accurate measurement of a person’s omega-3 levels, which can aid in making informed choices about diet and supplementation. 

“Through this exclusive agreement between Nordic Naturals and Lipid Technologies, licensed healthcare practitioners are now able to open a lab account with Lipid and receive complimentary testing materials,” stated Doug Bibus, director of Lipid Technologies. “Practitioners only pay when their patients decide to test and submit samples.” 

Both companies are hoping that the increased accessibility of this diagnostic tool will rapidly open the doors for new practitioners to bring omega-3 testing protocols into their practice to help their patients eliminate omega-3 deficiencies.

Nordic Naturals will warehouse and ship the test kits to practitioners, and Lipid Labs will process and deliver the test results. In addition, Nordic Naturals will be providing free educational material for licensed practitioners and patients.

“Optimal tissue concentrations of omega-3s are essential to health,” added Monique Wellise, Nordic Naturals professional division sales manager. “As a brand that specializes in omega-3 oils and a division that serves the needs of healthcare professionals, our objective is to truly partner with practitioners through programs and products, and the use of educational tools that drive patient success with omega-3s.

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ERSP advises Lunada Biomedical to discontinue weight-loss claims for supplement Amberen

BY Michael Johnsen

NEW YORK — The Electronic Retailing Self-Regulation Program on Monday recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women. ERSP found, however, the company could support claims related to hot flashes, irritability, sleeplessness and “low libido.”

ERSP further recommended the marketer discontinue the claim that the “leading cause of weight gain in women over 40 is hormonal imbalance.” Further, ERSP recommended that the marketer modify its “guarantee” claim by expressly stating that the guarantee is a “money-back” guarantee. 

During the course of ERSP’s inquiry, Lunada asserted that it had voluntarily discontinued all of the consumer testimonials and voluntarily modified the claim that “Amberen is the only product clinically proven to promote weight loss during menopause without additional exercise or restrictive dieting.”

Lunada provided ERSP with preliminary data from a recent clinical study, but did not provide ERSP with raw data that would allow ERSP to evaluate the statistical significance and reliability of the study. Given the omission of raw data, comprehensive findings and details about the testing protocol, ERSP recommended that the marketer discontinue its use of weight-loss claims.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous competitive challenge.

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Reports: Sears Holdings launches Mygofer same-day pick-up pilot in Chicago

BY Alaric DeArment

NEW YORK — Sears Holdings will add some of its own products and allow customers to pick up products ordered from its flagship store in Chicago on the same day, according to published reports.

The Chicago Tribune reported that the company was seeking to cater more to urban professionals with the new program, called Mygofer Express, allowing them to pick up pre-ordered items ranging from groceries and OTC drugs to kitchen appliances. Customers will be able to buy products from Sears Holdings’ various brands like Craftsman, Kenmore and Lands’ End, as well as local Chicago vendors like Chicago Cupcake, Mon Ami Jewelry and The Clay Pot Flower Shop.

The company launched Mygofer, its e-commerce site, in 2009, converting a closed Kmart store in Joliet, Ill., to a warehouse and showroom with a drive-through, though the store closed earlier this month, according to the reports.


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